Why is TJ Max a 'hip' store now anyway? Isn't it just another among many generic big box stores selling to primarily millennial and middle aged white women?
I have seen it posited that there are actually a few different types of shopping addict- not all of them are like hoarders. Some of them are more like gambling addicts, others are like the classic consoomer type. The common theme is they're all trying to fill a hole, but different shaped holes in different ways.
Basically, you have:
The Classic: Shops to fill time, buys for the sake of buying. Often co-morbid with hoarding.
The Prepper/Giver: Always on the hunt for "gifts" for other people. Starts Christmas shopping on December 26th, buys both boys' and girls' baby items the second a relative announces they're pregnant, always has a hoard of cheap crap as "stocking stuffers" and "just because" occasions. When called out, they act indignant because of their "generosity".
The Perfectionist: Needs to find
the perfect item. Will showroom/webroom similar, or even almost the same item, sometimes for hours a day for weeks on end. Although they never have anywhere close to as much crap as other compulsive shoppers, they still spend tons of time on it, and move on to the next treasure for the curated collection once they find one.
The Completionist: Always needs
just one more to complete the collection. As soon as they get it though, there's always something slightly better or a "limited edition" they "need".
The Deal Hunter: Obsessed with getting a "deal", love huge markdowns and coupons. Will buy crap they don't even
want, let alone need because they can't stand the idea of passing up a great deal/savings.
TJ Maxx appeals to the Deal Hunter, Classic and Prepper/Giver types most, and they're less picky about what they buy, as long as they're buying and think they're getting a deal. Most TJ Maxx stuff isn't even designer markdowns and overstock, it's factory seconds and cheap, low quality lines specifically made for them, as well as a lot of bigger labels licensing cheap products for them,