Nowadays, no way.
"Free speech" websites are only populated by social media refugees since they're the only ones in the market for that kind of product. So, inevitably, these kinds of websites become an echo chamber for typically right-wing ideas which makes it completely intolerable for more moderate or left leaning audiences. Look at BitChute. While it's a free speech friendly website (forthe most part) it's populated by nothing but right-wingers. Artists and meme accounts common to Twitter don't spring up because the audience will be smaller and they weren't going to be banned from Twitter/Facebook anyways. If the site gets really bad, it will just become another /b/, a worthless porn dumping ground populated by people abusing the lax rules. Sorry Fediverse, you're just another gimmick.
Discord's server system can be peaceful but only because everyone is relatively segregated. It's a fairer system than most but its just a guaranteed echo-chamber. It has similar problems as skype with glowies getting interested as it grows. Also, prepare for an inevitable server purge once discord gets blamed for hosting extremists unsupervised.
The only way to make a popular website that appeals to everyone is for it to be be focused on a niche or hobby first with "free speech" just being part of it. There are many niche-specific forums that have a diverse community because the users are united by a common, non-political, interest. Super users are kept to a minimum so people's voices are still heard rather than some users have more authority on a topic than others. However, these sites can't make much money since they do not attract businesses that want special privileges so it's typically a labor of love with minimal monetary gain or a fucking corporate sponsored hellhole plastered with ads.
The main reason why the farms has a "decent" community is because the forum was designed as a lolcow website first, not a free speech haven. Everyone with an interest in internet spergs have an interest in the farms. Nothing can even compete with its sheer volume of content specifically on lolcows. Sure, Null is almost always given a highlight when he posts but that's not because he's a verified blue kiwi-mark that gets put on the front page whenever he posts. Also, Null's broke and can't pay the dowry for his Serbian mail-order bride.
tl;dr Free speech websites are echo chambers and niche-forums don't make any cash.
You hit the nail on the head.
The right is fighting the battle, as usual, the wrong way. I had hoped that with Trump's election in 2016 that they were finally starting to understand culture since Trump was the first candidate since Reagan that understood anything about how culture worked. But the response to Trump's defeat have shown that they have ignored Andrew Breitbart's message that culture is downstream from politics. The response is,
- Run away to centralized servers like Gab, Minds, and Parler that will get struck down when Biden's administration strikes down Section 230
- "We'll take back the House and the Senate in 2022 and win with a Trump-lite candidate in 2024 in Ron DeSantis guys!"
- Supporting fucking Section 230 repeal because they're too stupid to realize that it will only kill the alternatives and smaller websites they want to promote
There's no serious movement to decentralized platforms like Pleroma and Matrix occurring, there's no discussions on how they are going to deal with the banks that enable the cancel culture they hate, there's no plans on how they are going to infiltrate modern culture. It's all politics but no culture. When Section 230 gets repealed, it will totally crush the right and any serious counterculture movement will have to start literally from scratch with zero advantages on its side. It's disappointing to see Richard Baris - who otherwise is right on a lot of cultural issues - shill for Parler.
No counterculture against wokeism can succeed until it becomes more than a right-wing political movement. Leftists are successful because they know how to appeal to people that are not only left-leaning, but also the moderates and apoliticals that believe in the decency argument, equality for all, and conveniences. It's why wokeism is mainstream even though that anyone can look at SJWs and realize that any actual "equality" they work towards is a race towards the bottom. The average left-leaning moderate or liberals are not SJWs but they can be manipulated to supporting heinous abominations like minor sex reassignment surgery, the assumption that non-binary or genderfluid identities exist, that anyone can wake up and be a tranny, and eventually pedophilia.
Any successful conservative counterculture will take a lifetime to work to achieve. The right has to remember that culture is a marble cake, not neatly divided into the "left" and the "right". That means making extremely subtle movements into institutions dominated by the left and sneaking in conservative themes in popular culture that won't immediately be seen as political but at the same time gets people thinking about alternative thoughts they otherwise will not get exposed to. They have to appeal to people's desire for a stable family structure, hope, belonging, and localism.
Until the right learns how to fight correctly, everyone should focus on their family and friends and figure out how to help them out in the dark times we live in. That's all we can do in light of the monster that is wokeism.