Zack is running defense for Ethan
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Ethan is one of the most toxic figures in indie comics, yet Zack will run defense for him because they share the same enemies.
Zack constantly complains about how the indie comics scene has turned into a grift, yet he has no problem aligning himself with one of the biggest grifters of them all. Ethan has scammed backers, started drama for engagement, and burned every bridge possible, but since he and Zack have a mutual disdain for the BPCs and mainstream comics, Zack conveniently ignores all of that.
At this point, Zack isn’t about principles or consistency he’s just about who he personally likes and dislikes. If someone he hates does something bad, it’s the worst thing in the world. If someone he likes does the same thing or worse, it’s either excused or ignored. That’s why his rants feel so hollow there’s no real intelligence behind them, just personal grudges and knee jerk reactions.
Zack is very profesional comic book person
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Zack is no different. His books sell (or used to sell) almost entirely because of who he is, not because of their quality. He himself admitted that he’s tired of indie comics because his own audience annoys him, yet he still expects them to support his work. He also buys into the same tribalism when it suits him: defending Ethan, attacking the BPCs, and making sure to always frame his critiques in a way that keeps his audience engaged with the "us vs. them" narrative.