I had to see it twice to fully grasp it, because I'd only heard of this Ricegum fellow of whom he speaks, but never had any idea what he was about. Still haven't gone to his channel, and I'm sure I won't, as I'll assume that Ian is summing up everything I'd bother wanting to learn, so once I had that part sussed out, I could watch it again, see the context, and follow his critiques. So first view left me cold, because I didn't know this other guy enough to get it, but by the second view I realized how brilliant it is.
To top it off, he also gets his digs in one other YTer, maybe two, in a clearly dismissive way that makes it cut deeper. First, he puts Jake Paul as the title (partly to tell Ricegum that he's so lame that he doesn't even earn being in the title)... then all he says about Jake is, "Yeah, this guy is an asshole, we all know, now let's move on." Then - and I don't know if this is his intent - he comments on making videos longer by stretching out the closing credits longer so they go over the 10-minute mark. As in, let three minutes of credits roll because you can't come up with the goods. It's true that Idubbbz plays that as well, but his editing is so good that, well, if it's 30 minutes and 59 seconds, that time was well-earned. He not only doesn't waste your time, he makes it compelling to watch. Whoever does his editing (I assume it's him) is indisputably better than 99% of the people editing YTers' content. That's what frustrates me (and bores me) with these people: it's a great medium with so much potential, but how many people do you see editing like the CC Ian did on Tana, or this one? And how many people edit like Onision or Trisha Paytas? Or worse?
Oh yeah... I think that comment about padding out videos with credits to monetize them may have also been directed at Joy Sparkle BS. He doesn't mention her because he doesn't think she's worth being addressed. Ian addressed only Ricegum, so she can spin the hamster wheels in her paranoid mind and infer that he meant her as well as not. If he meant to do that, then it's the perfect response.
He's not going to bother with a CC on Onision. The whole point of CC is to expose the big YTers, and frankly, Gerg isn't one of them, despite seeing himself as one. Less than 2M subs with current views hovering around 50K, that's not worth his effort. Walk away and let it burn down. Now, a guy with 8M, now THAT'S worth taking down. Joy with her 5K vids, it's not even worth acknowledging her existence. She can assume he meant her as well, which means she knows she cheats like this too, so he's calling her out without saying a word. Hey, that's pretty good.
