I was hyped for this movie since I saw the trailer four months ago and was pretty much counting down the days to release. Saw it last night. The movie is hypnotic and truly terrifying for a place where horror movies don't usually go. Maybe I got lucky but the turn out was pretty good and the audience was really respectful. People weren't eating loudly or talking at all. At one point I realized I was leaning forward, with my hand on my face, so immersed in it, just taken over by tension, looked over and a guy a few seats away was doing the same thing. It's not what the trailer looks like. Go into it blind because it's not what you expect from a horror movie, but somehow plays on a human insecurity with sound and incredible dialogue. If you want a slow-roasted no-bullshit, no-hollywood real horror movie with no jump scares just bonafide stress and misery go see Hereditary. A few friends of mine want to see it next week and I thought it was so good I don't even think I wanna go again because I don't wanna try to recreate the "impact" too soon.
For me it's one of the best horror movies I've ever seen. I don't wanna say it's like the greatest thing in the world because there's a demographic out there that would hate it and I can understand why. The trailer is misleading and it's not a run-of-the-mill scary story. Personally, I think the hype was justified but I can't speak for everyone. I'll just say I would be mindful of going to an early show because it's absolutely a movie you wanna be immersed in and not hear whispering or loud eating because that will ruin it completely.