- Joined
- Jul 4, 2022
So, a couple weeks ago, Unity revealed that they were laying off hundreds of staffers.
However, it has now come come to light that Unity is partnering with Ironsource for $4.4b. If you aren't aware, Ironsource are the minds behind InstallCore which is a wrapper for bundling software installations. If you made the mistake of running this piece of shit, you will be offered countless amounts of shit with generic names like DriverSupport to trick unsavvy internet users into installing enough browser toolbars and other bloat to bring your system to its knees. Even Windows Defender and MalwareBytes refuse to let this shit run. It also tried to convince people that Snapchat had a Windows version and instead installed BlueStacks before running Snapchat through said emulator.
In 2015 , Ironsource merged with Supersonic, who themselves were behind the development of an in-app purchase platform. In 2022, they then bought up Tapjoy, a specialist in mobile advertising and app monetization. This is relevant since Unity are looking to expand heavily into game monetization and plan on "harnessing the company's tools, platform, technology, and talent to form an end-to-end platform that enables creators to more easily create, publish, run, monetize, and grow live games and [real-time 3D] content seamlessly."
Unity already has Unity Ads, "our monetization solution for mobile games that enables game developers to monetize their entire player base", but speak heavily of using that in combination with IronSource, "Unity and ironSource's complementary data and product capabilities will give creators access to better funding for user acquisition (UA) and monetization to successfully scale their games and accelerate their economic performance."
There's also a comment from the CEO, John Riccitiello, stating that developers who don't think about monetization during the creative process are "fucking idiots". While Unity is an engine used by a number of people to create asset flips for the sole purpose of flooding Steam with garbage, it's also behind a number of well-made games. This move is likely to cause a lot of animosity towards developers who may end up fleeing towards Unreal Engine and anything that gives Tim Sweeny more power is already a bad idea.
However, it has now come come to light that Unity is partnering with Ironsource for $4.4b. If you aren't aware, Ironsource are the minds behind InstallCore which is a wrapper for bundling software installations. If you made the mistake of running this piece of shit, you will be offered countless amounts of shit with generic names like DriverSupport to trick unsavvy internet users into installing enough browser toolbars and other bloat to bring your system to its knees. Even Windows Defender and MalwareBytes refuse to let this shit run. It also tried to convince people that Snapchat had a Windows version and instead installed BlueStacks before running Snapchat through said emulator.
In 2015 , Ironsource merged with Supersonic, who themselves were behind the development of an in-app purchase platform. In 2022, they then bought up Tapjoy, a specialist in mobile advertising and app monetization. This is relevant since Unity are looking to expand heavily into game monetization and plan on "harnessing the company's tools, platform, technology, and talent to form an end-to-end platform that enables creators to more easily create, publish, run, monetize, and grow live games and [real-time 3D] content seamlessly."
Unity already has Unity Ads, "our monetization solution for mobile games that enables game developers to monetize their entire player base", but speak heavily of using that in combination with IronSource, "Unity and ironSource's complementary data and product capabilities will give creators access to better funding for user acquisition (UA) and monetization to successfully scale their games and accelerate their economic performance."
There's also a comment from the CEO, John Riccitiello, stating that developers who don't think about monetization during the creative process are "fucking idiots". While Unity is an engine used by a number of people to create asset flips for the sole purpose of flooding Steam with garbage, it's also behind a number of well-made games. This move is likely to cause a lot of animosity towards developers who may end up fleeing towards Unreal Engine and anything that gives Tim Sweeny more power is already a bad idea.