- Joined
- Aug 23, 2018
Title.
I see lots of things that are described as, or aspire to be, a "lifestyle brand", and while I can intuit what it might be, I wanted to know if there's something specific they're going for?
And for clarity, I assume they're trying to make it an identity like "I'm a goth" or "I'm a sportball fan", but I really don't know.
Examples of companies/brands trying to become "lifestyle brands" include Dungeons and Dragons, Marvel, Star Wars, and Disney. Disney might be the odd one out here, as they own Marvel and Star Wars, and is hostile to their existing fanbase, especially "Disney adults", so how it's meant to be a lifestyle brand when you kick out the people who already see it as an identity seems odd, unless my definition is wrong.
I see lots of things that are described as, or aspire to be, a "lifestyle brand", and while I can intuit what it might be, I wanted to know if there's something specific they're going for?
And for clarity, I assume they're trying to make it an identity like "I'm a goth" or "I'm a sportball fan", but I really don't know.
Examples of companies/brands trying to become "lifestyle brands" include Dungeons and Dragons, Marvel, Star Wars, and Disney. Disney might be the odd one out here, as they own Marvel and Star Wars, and is hostile to their existing fanbase, especially "Disney adults", so how it's meant to be a lifestyle brand when you kick out the people who already see it as an identity seems odd, unless my definition is wrong.