It's like a combination of his stubbornness, his blind comprehension of pride, his greed for consoomerism and his desire to pig out on as many things as he possibly can during his off time.
He's run into the ground of how absolutely jealous people must be of him and his successes in life, but whenever I hear him throw around that line of reasoning, it almost sounds like he wants people to feel jealous by reinforcing this idea that he's not actually a bit if a cunt and selfish scumbag, but that trolls and haters are genuinely seething with hatred and rage at Phil's living situation right now.
If this is indeed the case then I think all the gin and other alcohol has reversed his brain thinking like he did back in 2011, there isn't anything wrong about how he conducts himself or how he presents his content in any fashion, but he's surrounded by haters pushing fake narratives that he openly hates his audience, hates playing games that present even the slightest bit of challenge and hates people telling him how to improve his content (his mentality hasn't truly grown that much, even though he likes to parade around this idea that he's this muhture aduhlt, it's rather very far from the truth).