Speaking of shitty DSP streams (redundant, I know), another YouTuber has jumped in on analysing Phil's KAHNTENT and offering up a good "what not to do" summary.
Hint: Don't do anything Phil does.
And yes, the Nazi rant shows up.
Saw this video a few days ago and it was well made and is a good representation on how Dave does streaming wrong. A few things I can mention since I worked with companies in their marketing teams is that Dave sucks at advertising to his audience.
First, he has a slideshow of his fan art which has his social media links on it but the issue with that is that people who are first time viewers might see those shitty fanarts with social links as a gag. What Dave needs to do is create an overlay where on one side it says fanart and then show fanart in that panel. Then on the left side of his overlay have a panel only showing his social links. Maybe he could add a merch panel where it shows his merch in a slideshow and a link to the merch store. Then another panel with other shit like his chat. There is a reason why many creators who live stream have overlays like that, it helps organize what you are trying to sell.
Of course, Dave is a dumb-ass and does shit poorly, for a guy doing this for 13+ years he sucks at adapting to the industry. He might say its because he doesn't want to be a copycat but shit like this helps a channel grow. A rule of thumb in marketing is to highlight your important shit on the left and then wtv crap on the right. This is because in marketing they teach you that humans read from left to right, so anything on the left attracts peoples brains right away. Also having a slideshow like his confuses the brain, in marketing they teach you that having everything bundle like he does confuses the brain and deters people. People give advertisements like a few seconds before they are uninterested so having a slideshow like Dave just overloads the brain. So by putting certain things in specific panels helps the brain understand what you are doing and makes it easy to read.
So Dave just make panels where you have the left side focusing on things you want people to follow or buy and then on the right have the dumb fan art to keep people intrigued but its not the main focus of the overlay. Also instead of fan art play old videos of yours because honestly your music is cancer and no one cares but long term fans. New viewers wont understand the references so play royalty free music which is everywhere or play old videos so new people get a good idea what your streams are like.
There is a reason SUCCESSFUL streamers use overlays that divide shit up, it helps new viewers understand what you are trying to sell. Also push your merch store more because brief moments in a slideshow wont help you sell merch. Have a dedicated panel for merch so viewers don't have to wait a minute or two to show the merch slideshow again. You wont listen to what I say because you think I am a nobody who has no understanding of marketing. Whatever I worked with large companies and have over a decade learning this shit but keep crying why your channel is dying. Get a marketing manager which the cost will be nothing if it brings in a shit ton more viewers or keep being an idiot and let your dying channel keep dying.
PS Powerlevel me all you want but I got an MBA and worked with companies for decades so these small things can help him. Also choose better colors that are vibrant, this ain't the 2000s where dark colors is the thing. Keep acting like a dinosaur and you will go extinct in an industry where shit changes constantly.
