In the ad, a young boy in a princess dress opens his front door to find a mysterious new nanny — a goth-looking witch — on his doorstep. When some neighborhood girls question why the boy is wearing a costume when it “isn’t Halloween yet,” he looks sad.
Immediately after, the pair visit a park where a bigger boy asks the cross-dressing child why he’s dressed “like a girl.” When the boy answers, “dressing like this makes me feel good,” the ostensible bully responds that he and his nanny “look weird.”
At that point, in a sequence that suggests violence against minors is a reasonable response to having a different point of view over transgender ideology, the nanny uses her magic power to call up a wind storm to blow the bigger boy away. The implication is that he may be gone forever.
At no point does the ad show or mention a Twix candy bar.
The popular social media account Libs of Tiktokshared the ad, immediately drawing outraged responses.
Best-selling author J.D. Vance, who is currently running for a Senate seat in Ohio, retweeted the video, saying, “These people ruin everything.”
Chris Buskirk, editor of the conservative journal American Greatness, warned, “They want your children and they will stop at nothing to get them.”
Conservative pundit and blogger Samuel Sey noted, “This ad supports two separate kinds of child abuse.”
Finally, Southern Baptist pastor and professor Denny Burk tweeted, “So the message is this. 1. Lie to children about how God made them. 2. Anyone who opposes this lie is by definition a villain. 3. It’s funny to destroy the people who oppose the lies. I don’t do boycotts, but this one is actually making me reconsider.”
Transgender propaganda has become more ubiquitous in corporate marketing in recent years.
As The Daily Wire previously reported, in 2019, razor company Gillette featured a dad teaching his daughter who believes she’s a boy how to shave her face.
“Growing up, I was always trying to figure out what kind of man I want to become and I’m still trying to figure out what kind that I want to become,” teen trans activist Samson Bonkeabantu Brown says in the video. The commercial closes with the company’s iconic tagline, made ironic by its new political agenda, “The best a man can get.”
Two years before, soap company Dove unveiled a new campaign, titled “Real Moms,” in which a man is numbered among the mothers.
The opening text of the ad states, “Moms are redefining what it means to be a ‘good mom.’”
The camera then cuts to a male-to-female trans person standing with a woman. He says of their son, “We are both his biological parents. You get people that are like, ‘What do you mean? You’re the mom?’ We’re like, ‘Yep. We’re both gonna be moms.’”
