Because it would be THEIRS. You need to get in the mind of territorial, wasteful, fearful government/contractor drones. It's an ecosystem that doesn't care about waste, duplication, or even throwing years of work away if it gets inconvenient.
This op isn't well done, or clean, or neat, I'm talking a thing where someone says "Yeah I could infiltrate this man zone, build a following, it could be nice to have in the pocket. If it works, the figurehead can do adverts, grassroots support, really anything you need. It's always good having things in the pocket ready to go. Okay, hey frank, I got an idea, any work along these lines? Oh? Okay, I'll touch base with him and make an offer."
Next thing you know, the guy shaves off a bit of money from some virginia-area business that specializes in "security and open-source intelligence", gets to slap together a website, bing bang boom, he can now hold out in the community for jobs that would match up with what people need it for.
It's not all that likely, but it's in the realms of possibility. I've seen these kinds of things in action, and they're terribly, awfully gay. Keep in mind you have multiple generations of people who grew up on spy movie shit, even the agencies can't help but LARP, too. Fat old men LOVE pretending they're doing awesome jason bourne spycraft just by "making contacts" and pretending to look over their shoulders in a coffee shop every thirty seconds.