Plagued Consoomers / Consoomer Culture - Because if it has a recogniseable brand on it, I’d buy it!

Ads were targeted toward all groups, although housewives were the largest demographic for radio and later TV since they'd have the TV/radio on all day at home. In the evening/prime time slot there'd be advertising toward men like the infamous Flintstones cigarette ads (which was primetime TV at that point since it was basically like the Simpsons of its era). Advertising toward men would usually be seen in newspapers and magazines with a male reader base.

And I'm not sure if boomer consoomers really started it. While people hoarding useless things probably goes back to some caveman's bone collection, the modern mentality is probably a late 19th century thing which unsurprisingly is when the advertising industry and mass media started taking off. I can't think off the top of my head any examples, but I'm sure if you look through lists of bizarre trivia you'd read about people 125 years ago with a similar mentality we see today. I know by the 50s, the time that boomers were kids, you can already see adults spending money on odd trinkets like my 80-something grandmother and her collection of those little spoons which according to this thread is pretty common among people her age. Baseball cards might be the male version since those were often targeted toward adults (nominally) since they usually appeared in cigarette packets until too many players decided they didn't want to promote cigarettes so they switched to putting cards in gum packets instead.

The thing with Boomer Consoomers is that's when consoomerism started merging with pop culture. Like now it wasn't just a celebrity endorsing chewing gum or cigarettes or whatever, now he had his own TV show. Then you had shit like Elvis and the Beatles where it wasn't just music but an entire cultural trend (way more than like Frank Sinatra or whoever) and shit like the Monkees (corporate Beatles but meant to sell merchandise and advertisements to kids/teenage girls). Action figures came out in the 60s too which gave all sorts of new incentive to buy entire sets of things and keep them hanging around. The earliest trading card collections that weren't just bonuses like the cigarette cards or gum cards came out in the 50s and 60s too, promoting popular shit at the time.

This all set the scene for the 70s where consoomerism as we know it emerged. All of your favorite products would have a cartoon, toyline, and by the end of the decade a video game in arcades or Atari (i.e. Halloween, the band Journey, etc.). Movie-based toylines took off thanks to George Lucas and Star Wars. You had KISS deliberately encourage marketers to put their faces and name over everything to get this effect. Product placement really started to show up in movies where the characters would be eating or drinking some popular brand that paid for it, although this is probably most famous in ET (which was the 80s granted) which is why Reeses Pieces as a product took off at all.

Enough of a history lesson, here's some random boomer consoomer shit.
That was a great write-up! Thanks for fleshing out some of the points I missed, I totally forgot to mention about the role pop-culture played in all of this, as you noted it became a huge driver. And you're right, collecting as a hobby has probably been around since forever.

Going back to the Victorian era roots (pre-1900) - the big difference between "then" and "now" is that it used to be something only a relative few could engage in. Largely an upper-class hobby, average people just didn't have the time, the money, or the space for a whole collection of something. The few who did (at least that we read about) were collecting art, or exotic animal specimens, or ancient cultural artifacts. All things that were rare or unique, took a lot of effort to acquire, and eventually became the basis for museum collections. There just wasn't mass-produced consumer-level collectibles to be had. Even something more mundane like a series of fancy plates or silverware would've been very expensive, handcrafted by a famous artist. Any "collecting" happening among average people would've been more along the lines of trinket hoarding, with items on par with flea market or garage sale junk.

Moving into the 20th century pre-WW2, you're right that baseball cards were (as far as I can tell) the first mass-produced collectible, deliberately designed to be bought "simply for the sake of collecting". But going by the stories I've heard from older relatives, while baseball cards were very popular, the collections rarely exceeded the size of a shoebox. And even then, how many stories of mothers eventually throwing them out! (I weep for the amount of Babe Ruth and Joe DiMaggio cards sent to the trash.) And it was largely limited to kids - who actually played games with them or traded them, those cards got ruined lol. But you didn't hear of grown-ass adults hoarding them in unopened packs or dedicating a whole room of their house to it - at least not until much later, when we eventually ended up with a whole industry of baseball memorabilia beyond trading cards.

So then that brings us to post-WW2, which I think we've both covered nicely. The confluence of many factors including larger houses, more discretionary income, invention of cheap plastic, rise of mass media and pop culture, and the evolution of hyper-marketing to target specific demographics. And in the end modern collections are still (largely) just disposable junk, pale imitations of the rare/unique collections that the uber-rich engage in. The more things change, the more they stay the same.

While people hoarding useless things probably goes back to some caveman's bone collection
Hahaha, that would definitely be me as a caveman. "No throw that away Irga! Grug need that bone in case it useful someday." My hoarding vice is little hardware items like random screws/bolts/washers, and a lot of spare computer parts like cables & adapters. At least I try to keep it relatively organized. And I am vindicated several times a year, when I actually have the necessary part on-hand to fix something, lol.
 
Dude imagine standing in line for hours just to get a POPCORN BUCKET


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I was watching a Chubbyemu video a while back and Justin from Screenwave was acting as the guy who fell ill. Emu want on a random tangent about Justin having no friends to trade Pokémon with growing up and missing out on Gengar so he hoards Gengar merch as an adult.
Screenshot_20220102-181147.png

There's a plushie pile on the side as well but I don't have a picture of it.
 
Back with another Chinese consoomer vid:




Yes because everyone needs an automatic glasses cleaner and tomato washer, jobs which can be done in 20 seconds

Also why is everything just so... ugly? From the tacky marble walls and flooring, to the ramen slop she's eating, to the cheap plastic and rubber 'kawaii' stuff. A lot of money and not a lot of taste.
 
Also why is everything just so... ugly? From the tacky marble walls and flooring, to the ramen slop she's eating, to the cheap plastic and rubber 'kawaii' stuff. A lot of money and not a lot of taste.

Chinese, Pakistanis and Turks seem to love this "aesthetic". Fake marble, fake chandeliers, European fashion brands everywhere.

Whenever I was flying for work, you always bump into bored Chinese housewives on solo vacations - Burberry bags, Gucci iPhone cases, and every other kind of braindead purchase you can conjure up. They've no idea what they're doing, they're just emulating successful white people (and failing).
 
Also why is everything just so... ugly? From the tacky marble walls and flooring, to the ramen slop she's eating, to the cheap plastic and rubber 'kawaii' stuff. A lot of money and not a lot of taste.

I find it funnier that she comes home to all these gadgets that are single use for the most part, then she makes instant noodles (which didn't look appetizing) and watched a show on her tiny phone screen. It reminded me of that jook's to go where she dumps a bunch of sugar into a bowl and shoves one of her pink phones into a mini plastic TV to pretend like she's not pathetically staring at a phone screen eating garbage.

Embrace the cheap plastic chinese life, comrades.
 
I know by the 50s, the time that boomers were kids, you can already see adults spending money on odd trinkets like my 80-something grandmother and her collection of those little spoons which according to this thread is pretty common among people her age. Baseball cards might be the male version since those were often targeted toward adults (nominally) since they usually appeared in cigarette packets until too many players decided they didn't want to promote cigarettes so they switched to putting cards in gum packets instead.
Maybe stamp collections too, but idk if that counts as I guess there's some history behind some of those. My grandfather has some from Ottoman era Syria (where his family are from) which are very rare nowadays

My grandmother (born in 1942) was your typical glamorous elderly Arab woman who had so much shit in her house- gold clocks, vases, ornaments, rugs, gold rings, gold chains, etc. But after she died we found out it was all fake and none of it was antique so not really worth anything.
 
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Back with another Chinese consoomer vid:


View attachment 2895760

Yes because everyone needs an automatic glasses cleaner and tomato washer, jobs which can be done in 20 seconds

Also why is everything just so... ugly? From the tacky marble walls and flooring, to the ramen slop she's eating, to the cheap plastic and rubber 'kawaii' stuff. A lot of money and not a lot of taste.
That feels like a video a serial killer would make. Everything seems so regimented
 
Back with another Chinese consoomer vid:


View attachment 2895760

Yes because everyone needs an automatic glasses cleaner and tomato washer, jobs which can be done in 20 seconds

Also why is everything just so... ugly? From the tacky marble walls and flooring, to the ramen slop she's eating, to the cheap plastic and rubber 'kawaii' stuff. A lot of money and not a lot of taste.
Remind me of:
Ewh9_78WYAQNSpp.jpeg
The shots are so fast it's hypnotic. You can't really "watch" it because of you try to think about what you're actually seeing you get overwhelmed. You have to sit there and passively consume it by nature of how it's been directed.
Chinese, Pakistanis and Turks seem to love this "aesthetic". Fake marble, fake chandeliers, European fashion brands everywhere.
Got any info on "actually rich" aesthetics? Most of what I've seen online is just this stuff.
My grandmother was your typical glamorous elderly Arab woman who had so much shit in her house- gold clocks, vases, ornaments, rugs, gold rings, gold chains, etc. But after she died we found out it was all fake and none of it was antique so not really worth anything.
Dang. That's pretty sad, actually. Wasn't the whole point of jewelry back in the day that it was a firm of wealth women could legally own?
 
Ads were targeted toward all groups, although housewives were the largest demographic for radio and later TV since they'd have the TV/radio on all day at home. In the evening/prime time slot there'd be advertising toward men like the infamous Flintstones cigarette ads (which was primetime TV at that point since it was basically like the Simpsons of its era). Advertising toward men would usually be seen in newspapers and magazines with a male reader base.

And I'm not sure if boomer consoomers really started it. While people hoarding useless things probably goes back to some caveman's bone collection, the modern mentality is probably a late 19th century thing which unsurprisingly is when the advertising industry and mass media started taking off. I can't think off the top of my head any examples, but I'm sure if you look through lists of bizarre trivia you'd read about people 125 years ago with a similar mentality we see today. I know by the 50s, the time that boomers were kids, you can already see adults spending money on odd trinkets like my 80-something grandmother and her collection of those little spoons which according to this thread is pretty common among people her age. Baseball cards might be the male version since those were often targeted toward adults (nominally) since they usually appeared in cigarette packets until too many players decided they didn't want to promote cigarettes so they switched to putting cards in gum packets instead.

The thing with Boomer Consoomers is that's when consoomerism started merging with pop culture. Like now it wasn't just a celebrity endorsing chewing gum or cigarettes or whatever, now he had his own TV show. Then you had shit like Elvis and the Beatles where it wasn't just music but an entire cultural trend (way more than like Frank Sinatra or whoever) and shit like the Monkees (corporate Beatles but meant to sell merchandise and advertisements to kids/teenage girls). Action figures came out in the 60s too which gave all sorts of new incentive to buy entire sets of things and keep them hanging around. The earliest trading card collections that weren't just bonuses like the cigarette cards or gum cards came out in the 50s and 60s too, promoting popular shit at the time.

This all set the scene for the 70s where consoomerism as we know it emerged. All of your favorite products would have a cartoon, toyline, and by the end of the decade a video game in arcades or Atari (i.e. Halloween, the band Journey, etc.). Movie-based toylines took off thanks to George Lucas and Star Wars. You had KISS deliberately encourage marketers to put their faces and name over everything to get this effect. Product placement really started to show up in movies where the characters would be eating or drinking some popular brand that paid for it, although this is probably most famous in ET (which was the 80s granted) which is why Reeses Pieces as a product took off at all.

Enough of a history lesson, here's some random boomer consoomer shit.

Reddit user buys largest Elvis collection in the world:

Wall to wall, floor to ceiling Elvis collection:
View attachment 2888607

A much smaller Plebbit Elvis collection:
View attachment 2888578

KISS ate this Redditor's room:
View attachment 2888615

Funkopop crossover. I guess KISS is a little too boomer for Funkopop's target audience so there's only four KISS Funkos.
View attachment 2888584

Some boomer stuffed a room full of Harley-Davidson memorabilia that added up costs as much as several bikes. There's more where this came from (https://archive.md/CpjOF).
View attachment 2888596
I feel grossed out every time there is junk stacked on the floor. It's going to get dirty and ruined unless the room is sealed up with an air filter running. And it makes it impossible to do basic cleaning, because nobody wants to move all that shit twice to clean under it.
 
Why are they shaped like toddlers but dressed like prostitutes?


Every single person who's bought one of these things need to be on a list.

Because they fall in that grey area where toys for kids that their parents will enjoy are stored: they must be plausibly childish but at the same time appeal to adult women and wear dresses and makeup that a mother/young woman would love.

Imho it’s not necessarily a pedo thing, it’s just another facet of modern, raging infantilism.
 
Remind me of:
View attachment 2897062The shots are so fast it's hypnotic. You can't really "watch" it because of you try to think about what you're actually seeing you get overwhelmed. You have to sit there and passively consume it by nature of how it's been directed.

Got any info on "actually rich" aesthetics? Most of what I've seen online is just this stuff.

Dang. That's pretty sad, actually. Wasn't the whole point of jewelry back in the day that it was a firm of wealth women could legally own?
You’re not going to find ‘actually rich’ stuff online. Nobody’s selling Picassos on Amazon.

Rich people stuff is either bought boutique (think Rolls-Royce, artist commissions) or bought in an auction somewhere. Strangely, it’s not necessarily about price. Custom clothing isn’t actually that expensive, while a Persian rug can cost more than a house.
 
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