Victoria’s Secret hires its first model with Down syndrome

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  • Victoria's Secret's Love Cloud collection will be promoted by 18 models from diverse backgrounds.
  • Sofia Jirau, a Puerto Rican model with Down syndrome, is among those touting the brand.
  • The company is looking to be more inclusive because its sales had suffered in recent years as consumers rejected its overly sexualized imagery.
Sofia Jirau, a 24-year-old Puerto Rican woman with Down Syndrome, stars in Victoria's Secret's latest campaign for its lingerie.
Source: Victoria's Secret
Victoria's Secret said Friday it is launching a new intimates collection, Love Cloud, that will be promoted by 24-year-old model Sofia Jirau.
Jirau is the first model with Down syndrome to be featured by the intimates retailer. The Puerto Rican-born model, who began modeling three years ago, told the Wall Street Journal that she would love to inspire others.
"Even if they have Down syndrome, they can still model, they can still have jobs," she told the Journal.
Jirau has her own campaign, Sin Limites, that raises awareness about Down syndrome.
The Love Cloud collection, which was created for all day comfort, will be promoted by 18 models of different backgrounds. The campaign focuses on celebrating all women, according to Victoria's Secret.
"With this new line, we are launching high-quality bras and panties in shapes that fit women's daily needs, in our ongoing effort to develop products that champion women and support their individual journeys," said Chief Design Officer Janie Schaffer, in a statement.
Recently, Victoria's Secret has expanded its brand to feature more diverse models like Valentina Sampaio of Brazil, the intimates retailer's first transgender model, is also part of this campaign. There have also been more plus-size hires in recent years, as the company aims to become more inclusive. On Thursday, Victoria's Secret's Pink announced a new plus-size brand ambassador, TikTok star Remi Bader.
The company is looking to be more inclusive because its sales had suffered in recent years as consumers rejected its overly sexualized imagery. Although it had remained the dominant brand in the lingerie category, rivals such as American Eagle's Aerie, Cuup and ThirdLove, were gaining more market share. Last July, it unveiled a comeback plan, which included an apology from its CEO, Martin Waters.
"We got it wrong," Waters said at the time. "We lost relevance with the modern woman."
 
I'm fine with Down Syndrome individuals having jobs and opportunities, and I'm fine with them being models for clothing and such ... But there's something really exploitative about making them lingerie models. It's sexualizing a vulnerable and innocent group of people. I know I'm stating the obvious here, but apparently there's an entire corporation that thought this was OK.

As morons applaud this over thy holy name of "inclusion," they are abandoning any and all ethics with this. And where the fuck are this girl's parents?

Chalk this up as yet another instance of "You can only be so open-minded before your brain falls out."
 
I'm fine with Down Syndrome individuals having jobs and opportunities, and I'm fine with them being models for clothing and such ... But there's something really exploitative about making them lingerie models. It's sexualizing a vulnerable and innocent group of people. I know I'm stating the obvious here, but apparently there's an entire corporation that thought this was OK.

As morons applaud this over thy holy name of "inclusion," they are abandoning any and all ethics with this. And where the fuck are this girl's parents?

Chalk this up as yet another instance of "You can only be so open-minded before your brain falls out."
It made me think of the Downs drag queens. There are just some things that shouldn't be done.
 
I do have to wonder how cognizant of herself this woman is. Minor PL, I've worked for a few years with kids and YA with Downs, and they vary in awareness of themselves. Some are basically fully functional save for some physical differences. A few are incapable of expressing themselves normally, but are aware of themselves, and were able to organize events, advocate for themselves, and have romantic relationships. And then there are some who are incapable of caring for themselves long term and will sadly probably be deemed as wards of the state. I say all this because this might not be as exploitative as some people think, as if she is high functioning this might be something she chose, even if she talks funny. Of course, I also would not put it past people in the industry to put someone on the lower end of the spectrum into skimpy underwear for a photoshoot without the girl understanding what is happening to her.

It made me think of the Downs drag queens. There are just some things that shouldn't be done.
Jesus Christ.
 
I'm fine with Down Syndrome individuals having jobs and opportunities, and I'm fine with them being models for clothing and such ... But there's something really exploitative about making them lingerie models. It's sexualizing a vulnerable and innocent group of people. I know I'm stating the obvious here, but apparently there's an entire corporation that thought this was OK.

As morons applaud this over thy holy name of "inclusion," they are abandoning any and all ethics with this. And where the fuck are this girl's parents?

Chalk this up as yet another instance of "You can only be so open-minded before your brain falls out."
Of course it's fine, they're here and they are entitled to exist, but when their parents age out of the ability to care for them, they go to nursing homes and wreak fucking HAVOC. The staff are left chasing around a goggle-eyed man with the strength of a gorilla pawing at the demented and infirm residents. They make terrible pets and live a really long time - stop making them ffs.

I'll have my buddy come and share the story of the DS girl who refused to stop fisting her cunt and asshole, creating a constant state of infection in both urethra and vagina, as well as anal fissures! :D She didn't seem to notice the feces.
 
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