Victoria’s Secret hires its first model with Down syndrome



  • Victoria's Secret's Love Cloud collection will be promoted by 18 models from diverse backgrounds.
  • Sofia Jirau, a Puerto Rican model with Down syndrome, is among those touting the brand.
  • The company is looking to be more inclusive because its sales had suffered in recent years as consumers rejected its overly sexualized imagery.
Sofia Jirau, a 24-year-old Puerto Rican woman with Down Syndrome, stars in Victoria's Secret's latest campaign for its lingerie.
Source: Victoria's Secret
Victoria's Secret said Friday it is launching a new intimates collection, Love Cloud, that will be promoted by 24-year-old model Sofia Jirau.
Jirau is the first model with Down syndrome to be featured by the intimates retailer. The Puerto Rican-born model, who began modeling three years ago, told the Wall Street Journal that she would love to inspire others.
"Even if they have Down syndrome, they can still model, they can still have jobs," she told the Journal.
Jirau has her own campaign, Sin Limites, that raises awareness about Down syndrome.
The Love Cloud collection, which was created for all day comfort, will be promoted by 18 models of different backgrounds. The campaign focuses on celebrating all women, according to Victoria's Secret.
"With this new line, we are launching high-quality bras and panties in shapes that fit women's daily needs, in our ongoing effort to develop products that champion women and support their individual journeys," said Chief Design Officer Janie Schaffer, in a statement.
Recently, Victoria's Secret has expanded its brand to feature more diverse models like Valentina Sampaio of Brazil, the intimates retailer's first transgender model, is also part of this campaign. There have also been more plus-size hires in recent years, as the company aims to become more inclusive. On Thursday, Victoria's Secret's Pink announced a new plus-size brand ambassador, TikTok star Remi Bader.
The company is looking to be more inclusive because its sales had suffered in recent years as consumers rejected its overly sexualized imagery. Although it had remained the dominant brand in the lingerie category, rivals such as American Eagle's Aerie, Cuup and ThirdLove, were gaining more market share. Last July, it unveiled a comeback plan, which included an apology from its CEO, Martin Waters.
"We got it wrong," Waters said at the time. "We lost relevance with the modern woman."
 
Recently, Victoria's Secret has expanded its brand to feature more diverse models like Valentina Sampaio of Brazil, the intimates retailer's first transgender model, is also part of this campaign. There have also been more plus-size hires in recent years, as the company aims to become more inclusive. On Thursday, Victoria's Secret's Pink announced a new plus-size brand ambassador, TikTok star Remi Bader.
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"We got it wrong," Waters said at the time. "We lost relevance with the modern woman."

Victoria's Secret thinks it "lost touch" with modern women, so it hired neutered men, fatties, and potatoes.

Ignoring the troon virtue signal to globohomo, VS thinks 2020s women are chubby retards. Based?!
 
Downs Syndrome affects weight to a degree, lower base metabolic rate or something, but more problematic is the impact on all the necessary skills for keeping at a healthy weight in modern society - planning, discipline, impulse control, all the things that keep you from stuffing your face with cake. She's in better shape than like 80% of American women, and the average person really isn't that much more intelligent than a downie. In total, she'd probably make a better partner than like 2/3 of the people you could pick off the street.
 
Tards like to fuck, and be fucked. It becomes an enormous problem as they age. They should be sterilized and eliminated
Case in point:
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Victoria's secret has it's first down syndrome model.

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Edit: A&N thread here, thanks @CatParty

Tard baby general in the salon is more for potato babies and their grifter narc parents, and general medfaggotry
thx for this cross cultural kiwi exchange


Def too much to ask,

Just drink every time it happens🍹🍼, it makes the farms far moar fun
She looks like Chelsea Handler.
 
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Reactions: Troonos
“We lost relevance with the modern woman.”

Is this a backhanded way to call modern women retards? Modern women are as materialistic as ever. Perhaps your brand lost relevancy with women because you started advertising with hamplanets and men.

On mobile and from a standard viewing distance, the model isn’t bad looking. When you zoom in, things start to become fucky. The first thing I noticed is how large her eyes are. Hypothyroid? Secondly, her mouth is… odd. Zoom in on it and you’ll see what I mean without me trying to explain it. Despite her eyes being large, they are quite pretty. If it wasn’t for her mouth doing whatever it’s doing and if she smiled (or was capable of doing so) normally, I probably wouldn’t pass her off as a tard. Maybe she isn’t, and she’s just a tard model stand-in?
 
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