Well, it is for various reasons posted throughout this thread. And yeah: dying for your country isn't how you win a war, especially one that was more or less over on the same day. Dancing soldier boy a page or two back should've gone home to party with his friends.
The Ukraine government is fully willing to make thousands of civilians martyrs just because they couldn't admit they got their cheeks clapped. They'll drag this on for as long as possible, hoping to make Russia look bad while praying someone swoops in to save the day.