How will this affect the average citizen?
As far as I understood, the average Russki doesn't even buy anything from the west, the vast majority of goods are either domestic, neighbours or China, all of which don't even have to trade via US dollar.
I recall reading articles ( in regards to the Japanese yen, when their economy was seriously booming in the 1980's ) that said that having a too strong yen was a bad thing, as overseas customers would have a bad exchange rate vs the yen; they'd be able to afford less japanese goods as a result, and would be more likely to seek out cheaper alternatives elsewhere. Having said that, I'm not saying a falling rouble is good, just wondering if it's really relevant in a time when, due to the past 15 years of sanctions and whatnot, everything they used to buy from the west, they started to manufacture themselves, or at worst, trade with China instead.