from a detached and rational outsiders perspective it's very easy to say "lol dont be so hysterical and over the top with your propaganda"
but for the people who make the propaganda, it's a completely different situation. it's their own country being torn to pieces around them, their friends and families being driven from their homes or outright killed, their future as a nation itself threatened by a ruthless foreign enemy - the same enemy that has chained and subjugated them for hundreds of years in the past, the same enemy that genocided millions of them in the 1930s, they barely had 30 years of independence and already that same ancient foe is coming back to enslave and massacre them once again.
so of course now every ukrainian in the cuntry is in a constant state of extreme panic and existential terror, and that reflects on the propaganda they put out as well. this is also how you end up with stuff like this TV talking head pulling out the eichmann quotes and calling for annihilation of russia - his family, friends, people are being killed by russians on a daily basis, russian forces are closing in all around him, of course he's gonna go into full total war mode now.