Crime Netflix Officially Adding Commercials

https://popculture.com/streaming/news/netflix-officially-adding-commercials/

It's the end of an era for Netflix. While the service has long been praised for its total lack of ads and commercials, Netflix is reversing its course on the matter. On Tuesday, Deadline reported that Netflix co-CEO Reed Hastings said that ads will soon be incorporated into the service.


Hastings' comments come shortly after Chief Product Officer Greg Peters acknowledged that there would be differences in pricing for subscriptions in different territories. Both Hastings and Peters discussed the current state of Netflix, and its future, during the company's first-quarter earnings call, which was posted to YouTube on Tuesday. During the interview, the CEO noted that they will begin to implement advertising on Netflix in the "next year or two."

"One way to increase the price spread is advertising on low-end plans and to have lower prices with advertising," Hastings said. "Those who have followed Netflix know that I've been against the complexity of advertising and a big fan of the simplicity of subscription." Even though he has been against the incorporation of advertising in the past, he acknowledged that this would be a necessary step for the streaming platform. He also said that this would be a positive for Netflix subscribers, as it will give them "consumer choice" and the ability to choose a cheaper subscription, albeit one with advertisements.

"But as much as I'm a fan of that, I'm a bigger fan of consumer choice," he continued. "Allowing consumers who would like to have a lower price and are advertising-tolerant get what they want makes a lot of sense. So, that's something we're looking at now, we're trying to figure out over the next year or two. Think of us as quite open to offering an even lower." Hastings was asked whether Netflix would be testing out advertisement-laced subscriptions options before they roll it out to the masses. But, he stated, "I don't think we have a lot of doubt that it works," he said. "I'm sure we'll just get in and figure it out as opposed to testing it and maybe get in or not. … I think we'll really get in."


It's unclear when exactly Netflix will implement this change. However, as Hastings stated, it could come as soon as 2023 or 2024. Netflix would be following suit with other streaming services, such as Peacock and Disney+, that allow users to choose whether they would like to pay more in order to have an ad-free experience. The Netflix CEO did stress that there would still be an ad-free option if subscribers wish to utilize it.

 

[Roast Chicken]

Reject media. Consume books from charity shops.

 

[Neil]

>Nearly destroys what was left of cable TV
>Had the entertainment industry by the balls
>Resurrected original animations independent from legacy media from the grave
>Covid timing couldn't had been anymore of a blessing
>Pissed it all away little by little because they thought they where here to stay and too big to fail
>Now they are just TV 2
Success breeds retardation if its married to hubris

This has to be some kind of corporate espionage shit, Disney or Time Warner had to have somehow weaseled some saboteur in as a CEO or paid off someone on the board of directors to undermine what made netflix great.

 

[NoReturn]

First they bring commercials, will Netflix bring infomercials as well?

The infomercials are already here. They're made for free by zoomers on Tiktok.
And before you blame the western world for this, the micromercial trend started on Douyin and got ported over to TikTok.

What the fuck? Are you serious? Is this real?

Technically it's actually a bisexual threesome/murder.

This has to be some kind of corporate espionage shit, Disney or Time Warner had to have somehow weaseled some saboteur in as a CEO or paid off someone on the board of directors to undermine what made netflix great.

That's what I'm saying!

 

[Niggernerd]

Just watch anime or pirate good gaijin shows. The west is a wokeshit waste of time

 

[Megaton Punch]

"Sir, we lost subscribers for the first time in company history. Our stock is tanking. What do we do?"

"MAKE PEOPLE PAY TO WATCH COMMERCIALS"

I think the higher ups saw the writing on the wall and are tanking the company on purpose for tax breaks. Now is the time to short Netflix, because the CEO is currently drilling holes in the bottom and setting the sails on fire.

 

[Screw Danlon]

Youtube already has more commercial time per 10 minute block than cable networks, especially on channels that also have to do their own sponsorships because YouTube keeps stealing their ad revenue.

The entire internet is getting greedier.

 

[make_it_so]

Adding commercials plus a shrinking library of non-exclusive content is just going to make more people focus on owning physical media. Yeah, the cost for it is out of control at the moment, especially with certain titles, but long term it'll probably be cheaper than continuing to shell out $120 a year or more to play musical chairs with streaming services to get the actual shows or movies you want to see.

 

[Pope Negro Joe Ver. XIII]

Revenue is in freefall, do you:
A) improve the quality of your service
or
B) Take steps to make it more tedious to use and dramatically lower the quality of said service leading to more catastrophic revenue loss?

Spoiler: The answer

Why did you open this, it's B every single time. Every single fucking time.

 

[Long Tongue Silver]

So Netflix is just doing cable TV, but streaming.
Welp, Youtube with uBlock Origin works well enough for me.

Spoiler: Not Powerleveling, I swear

I recently watched network TV (after years of sticking with ad-free streaming) and was genuinely pissed off by how long the commercials were compared to the actual show segments. I forgot all about that part of the experience.

 

[Stoneheart]

And before you blame the western world for this, the micromercial trend started on Douyin and got ported over to TikTok.

does that tape realy work?

 

[NoReturn]

does that tape realy work?

I have no idea.

 

[eDove]

You know, I thought Netflix was potentially going to rebound from their plummeting stocks, subscriber loss... After this, I no longer hold that opinion. They're dead.

 

[DamnWolves!]

They could make the entire library of Netflix free and I would still only watch one or two of their shows occasionally, because as many have tried telling them loudly and often, the problem isn't the price so much as it's the content.

You gotta watch the shitty reality shows. Love Is Blind and The Ultimatum are some of their best content. It's basically like Netflix put a bunch of lolcows in morally dubious situations and pressed record; it's awesome.

 

[Iron Jaguar]

so is netflix going to pull a hulu plus and offer a more expensive non add subscription, or it is all going to have adds regardless?

Read the article, nigger.

 

[Michael Janke]

Read the article, nigger.

i don't think i will.

 

[Kuritan Deplorable]

They're panicked and reacting badly. Better content control and a focus on retaining viewers, instead of just luring in new ones with cheap tricks, would be a far better use of their resources.

I don't think they could even if they wanted to - They are still squarely in the "growth and customer acquisition" mindset, not the exploitation mindset. None of their leadership at any level is picked for their ability to capitalize on the available customer base. They, like so many other silicon valley darlings, are living the infinite customer growth dream and just assumed they'd have plenty of time to figure it out later.

Luckily for everyone involved, they don't.

Youtube already has more commercial time per 10 minute block than cable networks, especially on channels that also have to do their own sponsorships because YouTube keeps stealing their ad revenue.

The entire internet is getting greedier.

The entire internet is getting greedier for sure. I think a lot of blame actually comes to content creators. Not that they're doing anything wrong deliberately, but the vast majority of them are functionally 'artisanal' production houses. There's no real economy of scale to try and produce more content for less input, each video is a carefully crafted attempt at a masterpiece, but it leads to huge effort involvements for relatively small volumes of content, and they do expect to be compensated appropriately. If anything, a lot of them are vocal advocates that they should be able to see their revenue stay the same at lower output levels. Atop of that, more and more and more people are desperately trying to become full time content creators, while the pool of advertiser dollars does not grow in a linear match, nor does the pool of audience hours.

They're overfishing this ocean, and its rapidly approaching depletion. Something is gonna have to change in the dynamic of the entertainment marketplace soon enough, and the effort to make subscription youtube clones is not gonna be the solution.

 

[Ebonic Tutor]

First they bring commercials, will Netflix bring infomercials as well?

Nigga you ever seen the Gwyneth Paltrow Goop Lab thing? (They already have)

Gwyneth Paltrow's: The Goop Lab - JonTron

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www.youtube.com

 

[Nick Gars]

*pulls out the old, dusty tri-cone hat emblazoned with a Jolly Rodger*

The amount of content and being ad free is why I didn't really mind streaming services in general. Now you want to force ads into a subscription, that is paid for monthly? Nigger, fuck you. If you've already been given your monthly stipend, you deserve to be shived for trying to bilk even more out of your customer, especially when you just up and change the service they have been paying for. Your inability to run your shitty company is your problem, it should not be the customers.

Back to the high-seas for me. Gabe Newell said it best "The easiest way to stop piracy is not by putting anti-piracy technology to work. It's by giving those people a service that's better than what they're receiving from the pirates." Such a simple concept, yet these fucking morons like Netflix fuck it up time and time again.

 

[Haramburger]

>announce your first big subscriber drop in a decade
>stock dips big-time
>announce on the heels of this that you're including ads
I'll be honest, this seems like a Walls Street Bets-type situation where I wonder if it's a good time to buy before the stock steadily rises again against all common sense. I still regret not doing so in the Spring of 2020.

 

[Pope Negro Joe Ver. XIII]

i don't think i will.

Maybe stop saying adds and say ads like a normal human at the least?