I still think it’s weird that people think Inrange was pushing people to buy these. Just talking about parts in 2017 when they weren’t doing it as a commercial product made GWACS sell out its inventory of thousands. It resulted in us sellling thousands of SLT triggers. Faxon carbon fiber handguards were constantly out of stock then too.
For the most part the people who bought the complete 2020 rifle knew they wanted one and just didn’t want to piece it together themself. They didn’t have to be sold on it.
The InRange audience buys stuff at a dramatically higher rate than other audiences. They bought out months of production of Blunderbusses, Tommy Built T36s, and some of the optics we’ve reviewed. I’ve never seen the same impact on sales from any other media source I’ve worked with including RECOIL, TTAG, TFB, or Forgotten Weapons.