It's the same as any other glownigger operation. Take topics people are starting to notice like birthrates or whatever and then attach it all to some guy who's unhinged enough to think he's battling globohomo by dinking grandma at her local grocer.
Suddenly you're not allowed to discuss those certain topics because it becomes trivial to compare you to that recent mass shooter. No press or public figures will take your side. The feds shove themselves elbow-deep into you because you displayed warning signs. You lose your job and your family disowns you. Our government would absolutely coordinate the deaths of however many random innocent civilians to ensure they don't discuss sensitive things because in their studies & simulations those same innocent people are their most pertinent enemy combatant anyway.