Why do Mcdonalds look like this now?

[Rome's rightful successor]

It went from a warm, colorful, and welcoming look to this cold, bland, and depressing apple store imitator.
The buildings have lost all of it's charm and character from both the outside and inside.
What's worse is the ones that actually had unique and interesting interiors have all of them completly guted and thrown out for a more homogeneous feel across all Mcdonalds.
I don't even like Mcdonalds but it still makes me sad seeing what the restaurants have turned into.

 

[NOT Sword Fighter Super]

Because all that silly shit costs extra money.

Also, all brand logos have been on a very steady decline.
Just check out this JonTron video:

 

[DDBCAE CBAADCBE]

They used to have a dope ass clown to and a god damned hamburgler. The 80s and 90s were so cool.

 

[Epic Fail Man]

At least they got rid of the annoying minion-like box thing that replaced Ronald McDonald.

 

[millais]

Maybe they are trying to compete with Starbucks and other higher end franchises

 

[snailslime]

i have no idea, my local mcdonalds was once cute and themed a special way but now it's generic and fugly-looking.

 

[I Love Beef]

It's a mix of corporate relevancy chasing, cost cutting, and the tug of war of the consumer versus the corporation.

While the whole thing about the exterior design can be blamed on the company, all of the uproar about Mickey D's in the past also had some part in this. The removal of Ronald McDonald and friends, that movie Super Size Me, and the idea that hamburgers are just junk food contributed to them looking like something from a world where communism prevailed. Also, the designs of the past were then's kitsch. A lot of people thought they imposed commercialistic gaudiness against "small town America" back in the day.

I do feel you on how them being once colorful than today's garbage design isn't inspiring. But that's kinda how it's always been.

 

[MrTroll]

Some of us just prefer to eat at restaurants that look like Soviet office buildings, circa 1985.

 

[Breadbassket]

Its as if they took away Ronald McDonald's makeup and clown outfit and asked him to put on a suit and tie.

 

[Frozen in time]

Its normal for restaurants to change there buildings over the years but the new design is still shit

 

[Retink]

Reality is slowly turning into Alegria art. It's quite a shame.

 

[CAPTAIN HAPPY]

 

[Ita Mori]

Minimalism and post-modernism were a cancer for society...

 

[Ultrapenguin]

Classic fast food restaurants have been struggling among millenial and zoomer demographics, getting outpaced by casual dining shit like Panera, Chipotle, etc.
Far as I'm aware the shift in advertising, aesthetics, trying to introduce more "healthy" menu items, it's all intended to give off a more modernized and "millenial friendly" appearance.

As to why drab grey is considered more "modern" it's just another manifestation of mounting collectivism in the United States I feel. These establishments are now thought of as a means to an end so you can get back to work; if a feature doesn't directly, demonstrably increase your raw efficiency, what is their purpose? Personality is not an acceptable luxury here in mother United States, comrade. All things exist for the benefit of the system.

Although I sort of think in places like Japan they're still pretty wacky as far as I'm aware, so that's good at least.

 

[888Flux]

GloboHomo loves reducing everything to sterile soulless design

Spoiler

Who thought this would be a good idea.

 

[Lunete]

The problem with the more "kitschy" looks is that they were so unique to that one chain that after they left or went out of business nobody else wanted them. Like how you'll be driving through some random town and spot a chinese buffet that was obviously a Pizza Hut.
So instead of making their buildings look too unique businesses are swinging in the exact opposite direction and making them all into bland, boring, carbon copy cut outs.

 

[Creep3r]

Its happening everywhere. Just as dull and sterile as an abandoned Chinese housing complex.

 

[Tacitus Kilgore]

Some of us just prefer to eat at restaurants that look like Soviet office buildings, circa 1985.

Like you aren't going there to eat shitty overpriced food but dragged in to be interrogated for crimes against the state.

 

[Retink]

View attachment 3291156
Its happening everywhere. Just as dull and sterile as an abandoned Chinese housing complex.

The new Wendy's still has some distinction and in the world of the bland shit we have now it actually stands out because of that big red Tetris block there.

 

[Tinfoil]

I've heard people say that Mcdonalds burgers have gotten smaller, but it seems like an urban legend because I've never seen any evidence. I will just continue to eat Burger King anyway.