This part got me...
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It's the same situation as with the backpack — why? I have no problem with "high end" gear for tech enthusiast, but this is unnecessarily complicated and that drives price up with small market demand among average you tube fan. If he made something cheaper and simpler it would sell like hotcakes. If he made something like IFixit kit or set of screwdrivers like Game Nexus it would make more sense. Less moving parts and problems, more profit... Sure, it would be a lesser product but to be honest most people need screwdriver once every three moths and will be fine with some cheap crap. If necessary you can slap some magnets on the side of the screwdriver if you don't wan to loose screws or bits. No mater how good it is 69.99 is lot of money for somthing you don't use frequently...