Cards come out for $900 and people are celebrating this...
AM I ON FUCKING CRACK? AM I THE ONLY ONE THAT THINKS THIS NORM IS FUCKING RETARDED?
Radeon HD 5970 was $599 in 2009
Radeon HD 6990 was $699 in 2011
Radeon R9 290X was $549 in 2013
Radeon R9 Fury X was $649 in 2015
and so on.
Inflation alone is 25.2% from 2015 to 2022, 38.3% from 2009 to 2022.
Components are more expensive in general, the cards tend to use more power and are physically larger with beefier cooling, 5nm/6nm wafers are more expensive and cost per transistor is flattening. The industry was stuck on 28nm for a while, which became really cheap. GlobalFoundries was an option until they had to abandon 7nm.
AMD wants to sell off existing RX 6000 cards, which is the same strategy Nvidia was going for by launching the flagship first.
The high-end is OK. It's the low-end that is fucked, and the mid-range somewhat fucked. High costs affect the low-end more dramatically. So you aren't seeing multiple tiers of 28nm cards below $150 anymore. The low-end cards of the last gen were so compromised that spending more money to get at least the RX 6600 made more sense. APUs could wipe out the low-end in the future.
If the 7900 XTX sells at MSRP and is 70% faster than the 6900 XT, then the 6900 XT should cost no more than $600. It looks like the 6900 XT costs more than that on average right now. So price/performance slightly improved. Later, the 7000 series cards will drop in price. It won't take long if demand crashes because of a great recession and glut of GPUs.
Another point to consider is the competition. If anything, AMD can drive down Nvidia pricing, which has already started with the unlaunching of the so-called 4080 12 GB. There is absolutely no pressure for AMD to price the 7900 XTX at $700 or whatever you think is reasonable, if gaymers are willing to pay a lot more. The pressure could come later if Nvidia cuts prices or the cards don't sell. It's also possible that Nvidia buyers are willing to pay 30-60% more because of drivers, compute capability, RT performance which AMD seems to have fumbled, or they are brainwashed.
I barely play games now and only older ones. The only reason I would buy a high-end card is to try my hand at Stable Diffusion and other AI stuff. So it is nice to see AMD increasing VRAM, if only to force Nvidia to increase VRAM above 24 GB later. I expected AMD to stay at 16 GB, maybe allowing a 32 GB AIB model to exist.