Yeah I'm not talking about your everyday branding and exposure.
And the most hilarious part....
Its not me who's saying it, its the producers, publishers and marketing teams of your biggest western conglomerates who are saying it.
I just agree with them when they say their marketing owns your generation:
After all, I am not the one who suggested the US government uses brainwashing tactics, utilized in cod marketing to solve public outrage over a police state he suggested as the solution to the coming 'internal invasion' in a government think tank.
The former head of AAAAAAAA gamings number one shooty bang bang did.
The Call of Duty author said he anticipated objections. “The public won’t like it, they’ll think it’s a police state,” he said. But, he went on, “All of these are solvable problems.” Anthony’s address, which was punctuated by videos depicting such future threats as a U.S. drone hacked by Iran and a hotel massacre in Las Vegas, included repeated exhortations to policymakers to learn from the examples of corporations and creative artists in selling potentially unpopular ideas. “When we have a new product that has elements that we’re not sure how people will respond to, what do we do as a corporation?” he asked. “We market it, and we market it as much as we can—so that whether people like it or not, we do all the things we can to essentially brainwash people into liking it before it actually comes out.”
http://www.bloomberg.com/bw/articles...ers-in-schools
By and 'large' the carefully cultivated audience that actually identifies themselves as the once laughable marketing term 'gamer' swallows the marketing wholesale, they live for it, and they gather and attack en mass anything they see goes against the marketing. Be it reviews that are deemed too low, or 'sjw's', or famous directors of beloved games who dare to say shits not heading down a very good path and maybe things should change.
Anyone who doesn't gargle the marketing splooge is rapidly sealoined.
Just look at this thread.
You want to know why the industry at large hasn't said jack shit about gamergate? Because gamergate is the direct result of this kind of marketing. Its exactly the behavior they want, minus the pesky bad publicity, but can't make an omelet.... The difference between a 'gamer' and a 'gator' is miniscule.
