- Joined
- Dec 15, 2022
@Corporate Gigachad is right, but to give a broaser perspective, he's also capitalising on a vacuum of masculinity and masculine messaging.
Long story, since feminism became default thinking pattern slowly from the 70s on, masculinity has been villified. I used to to teach a very male centric skill at schools for example and every successive class was a little more feminised. Schools treat boys as defective boys. Exercise is limited more and more (also due attractiveness of games) and dopamine spiking of games, lack of exercise and girl focused education are three important causes of overdiagnosis adhd (and frying dopamine receptors further by giving adhd medication).
You now have two successive generations of feminist centric thinking being the default to the mainstream way of analysing the world. One of the biggest resistance against is supposedly christianity or right wing views (you can't be brainwashed towards something if you're already brainwashed), but in practice those resistances have crumbled as the smarter/ higher ducated of those go to university and absorb the feminism way of thinking anyways, and as they become and replace the thought leaders of their communities, change the communities from within (or from the top).
Prior to the 70s, studying theology was the path of someone becoming a thought leader of communities basicly in the west. A gender studies degree is basicly a shortcut into all media positions as it's exactly the message media wants to boost. If you doubt it, I've dated two graduates and it was insane how many book, tv, radio deals always came their way despite them both being basically just store clerks somewhere with gender studies pet projects.
In the internet landscape you see it with things like gamergate where there is this momentary backlash by smelly nerds that are too autistic and don't understand who is boss yet.
You got to these academic feminist events and they think that the biggest problems for men is that they don't get to be weak. So the advice that men get is that they should allow themselves to be weak, cry, be vulnerable. While being open instead of closed of has value, being weak is death sentence to men romantically, as what women say contrasts with what makes them tingle. It's not how we evolved.
But because of the risks of cancellation, false accusations and because the media generally prefers female or doofus eye candy male role models, there is a real shortage of masculine role models for younger generations.
So when someone embodies a male role model and highlights the traits of masculine success coupled with good sounding retorts to the tried and true wisdom of feminism that boys and young men have heard all their lives, much like a woman who hears a man act like the way she wants men to be deep down, these men hear what they feel at a deep evolutionary level has been wrong with the world all this time.
Add to that that Tate is a pretty good salesman and makes it both entertaining and he adds all these lies to his offer, and he is reckless enough to challenge the mainstream narrative and he had a good strategy of using the new and still relatively underutilised tiktok media platform, he spread his message far and wide. He took the "red pill" community which is essentially a reddit take on masculinity that was its own thing completely different from say, 4chan's take on what red pill means, and instead of letting it be this kinda weird subculture, he advertised it and brought the ideas to the mainstream and use the outrage to develop his brand and sell his products.
Tl;Dr: he took an already burgeoning reddit sub culture and had an effective media strategy and did it in a reckless way that allowed him to bring those ideas to a wider audience, who already experienced a vacuum of masculinity. Then added some lies to make it sound even more attractive and sold them nearly worthless products.
He even says it in one of his videos. "Younger generations have less money than previous ones, but they're more likely to apend it in stupid shit"
