The move is an unprecedented attempt by Microsoft to get legitimate versions of its software onto machines of the hundreds of millions of Windows users in China. Recent studies show that three-quarters of all PC software is not properly licensed there.
Terry Myerson, who runs Microsoft’s operating systems unit, announced the plan at the WinHEC technology conference in Shenzhen, China.
“We are upgrading all qualified PCs, genuine and non-genuine, to Windows 10,” he said in a telephone interview with Reuters. The plan is to “re-engage” with the hundreds of millions of users of Windows in China, he said, without elaboration.