Business Anheuser-Busch Stock Charges to New Highs. Here's the Trade.

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BRET KENWELL - APR 10, 2023 12:17 PM EDT
With all the controversy surrounding Anheuser-Busch InBev, the parent of Bud Light, you wouldn’t know it by looking at the stock price.

Through April 7 Anheuser-Busch shares had fallen in four straight sessions -- but by a grand total of 0.63%.

The stock ticked down on Monday as well, lower by 3% at last glance. But the slip came after a 10-day win streak, which vaulted Anheuser-Busch stock to 52-week highs.

The brewer on March 2 reported solid earnings, rallied initially, then struggled for upside traction. But more impressive has been the recent rally, which came amid controversy about the company’s latest LGBTQ initiatives.

All this said, Anheuser-Busch stock continues to outperform the shares of its peers, like Molson Coors and Boston Beer.

Last week, Anheuser-Busch stock was consolidating after a big rally. The shares climbed about 15% from the March 15 low to the March 31 high.

With today’s move lower, the bulls are wondering where support may come into play.

On the upside, the bulls would like to see the stock regain the $65 level and thus the 10-day moving average.

If it can do that, the recent consolidation zone is back in play and it will have the bulls sniffing for new 52-week highs.

Conversely, more weakness could send the stock back into a key area on the chart.

That zone is around $62 to $62.50. In that range we find prior resistance, as well as the rising 21-day and 10-week moving averages. If the stock has a quick knee-jerk dip into this area, traders should pay close attention to see whether buyers step in.

If they don't, the door might open down to the $58 area, which was a support level several times over the past few months.

Given BUD's recent headlines, as well as the price actions of its peers, the bulls have to be impressed with the way Anheuser-Busch stock has been trading. Let’s see whether it can continue its uptrend from here.

 

[DeeDee Megadoodoo]

Assuming that's true, I'd say its safer than ever to assume a massive CEI/ESG bubble is coming, because Bud Lite's sales dropped off a cliff after that campaign was released.

 

[tehpope]

https://www.zerohedge.com/political/anheuser-busch-distributors-freaking-out-over-transgender-ad-campaign

Ahem.

"We reached out to a handful of A-B [Anheuser-Busch] distributors who were spooked, most particularly in the Heartland and the South, and even then in their more rural areas," the beer publication wrote, adding that according to preliminary data, "it appears likely Bud Light took a volume hit in some markets over the holiday weekend," with the caveat that rural customers are also most likely to celebrate Easter.

 

[TowinKarz]

"If you look at this chart, you can clearly see that our stocks are poised to skyrocket!"

"But sales are going down, precipitously! "

"Yes, but, when they hit the bottom line, they'll bounce all the way back and then some!"

 

[Standardized Profile]

For most of the year, it has underperformed the S&P 500. It began to outperform around March 22nd, Anheuser-Busch announced their partnership with the crossdresser on April 2nd (Sunday), and the stock began falling on April 4th. Insofar as we can draw any conclusions from small movements over a short period of time, it looks like the crossdresser killed their momentum.

 

[analrapist]

"If you look at this chart, you can clearly see that our stocks are poised to skyrocket!"

"But sales are going down, precipitously! "

"Yes, but, when they hit the bottom line, they'll bounce all the way back and then some!"

This is what I was hoping. Figured it's probably just the diversity crowd trying to buy some damage control.

 

[WrenchWring]

For most of the year, it has underperformed the S&P 500. It began to outperform around March 22nd, Anheuser-Busch announced their partnership with the crossdresser on April 2nd (Sunday), and the stock began falling on April 4th. Insofar as we can draw any conclusions from small movements over a short period of time, it looks like the crossdresser killed their momentum.

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Or, ESG investors were told about the tranny marketing and pumped up the stock price until it became obvious to the rest of the market just how bad the damage was.

 

[General Emílio Médici]

Creative accounting that does not match reality.

 

[Daddy's Little Kitten]

Is this what they call "pumping the numbers"?

 

[Higgs Bonbon]

"I'm not owned, I'm not owned!"

 

[Agamemnon Busmalis]

It's still continuing its non-stop decline, currently down 50% from its peak at around $130/share in June 2016. Imagine not getting any bump whatsoever in stock price over the past few years despite the insane money printing during COVID.

This article must have been sponsored by the Bagholders of America.

 

[The Mass Shooter Ron Soye]

We'll see how it pans out in the long term. I think the boycotters are going to have to do their homework if they want to avoid AB InBev products other than Bud Light. But damaging the garbage flagship product alone would be funny.

It's probable that the anti-woke will lose this battle, but there is definitely a lot of gaslighting going on. I'm sure there's extra money in the marketing budget for that purpose if they have not been advertising as much.

https://www.forbes.com/sites/danidiplacido/2023/04/11/why-does-the-bud-light-backlash-feel-so-desperate/

https://archive.ph/H3xEZ

Dani Di Placido
I write about film, television, pop culture, and other fun stuff.

Inclusive marketing campaigns never fail to “trigger” right-wing culture warriors, and the relentless, obsessive hostility is growing increasingly desperate, particularly the ongoing backlash to Bud Light.

What Bud Light Backlash?​

Bud Light recently partnered with trans activist and popular TikTok creator Dylan Mulvany (boasting 10.8 million followers), who revealed that Anheuser-Busch had sent her a can of Bud Light with her face on it, and promoted the beer on her social media.

Partnering with social media stars is what brands do, for obvious reasons, but the innocuous ad sparked a collective tantrum from the conservative media sphere, as right-wing culture warriors threatened to boycott the brand forever, and uploaded videos of themselves tossing cans of Bug Light into the trash, pouring the beer down drains, and even using Bud Light cans for target practice.

A viral video showing a steamroller driving over thousands of cases of Bud Light was heralded by conservatives and mocked by progressives, but the video (posted in February) had nothing to do with Mulvany’s Bud Light partnership. The video did exemplify the state of the culture war, with conservatives using cans of Bud Light as props for performative destruction.

Singer Kid Rock filmed himself shooting at cases of Bud Light with a semi-automatic rifle, concluding his performance by facing the camera and telling his audience, “F— Bud Light, and f— Anheuser-Busch.”

Singer Travis Tritt posted a tweet declaring that he would remove all of Anheuser-Busch’s products from his tour hospitality rider, and claimed to know many other artists “who are doing the same.”

Referring to the two offended singers, radio host Howard Stern expressed confusion, asking: “Why do you care so much?”

Stern went on to say, “I’m not bothered by gay people or transsexual people. They don’t impact my life, they don’t hurt my life. I love when people are in love. You wanna be a woman? Be a woman. You wanna be a dude, be a dude. Be whatever you f—ing want. As long as you ain’t hurting anybody, I’m on your team.”

Despite the right-wing tendency to paint inclusive marketing campaigns as out-of-touch and alienating, Stern’s “live and let live” attitude reflects how the majority of consumers view such campaigns.

Rolling Stone recently published a deep dive into progressive marketing campaigns that sparked right-wing backlash, and concluded that “go woke, go broke” is a myth; as expected, multi-billion dollar corporations are not risking their profits for the sake of diversity, but are simply attempting to expand their customer base.

Days after the Bud Light backlash, Mulvaney shared a paid partnership post on Instagram where she wears a pair of Nike Women’s leggings and sports bra, which resulted in another surge of transphobic hatred.

Mulvany responded to the backlash on TikTok with her trademark cheery optimism, writing: “Thank you all for making me feel supported, I am not alone.”

This certainly isn’t the first time that an inclusive marketing campaign has offended right-wingers; ads for Gillette, M&Ms and Mr. Potato Head all sparked a similar backlash, likely amplifying the brands to new heights of cultural relevance.

A screenshot of a Bud Light fan declaring his indifference to the controversy went viral on Twitter, because it was so poorly worded (containing a slur), and yet, oddly supportive. The screenshot illustrated how most people just don't have the time, energy or inclination to obsess over trans people.

Indeed, the incessant “anti-woke” backlash is beginning to appear increasingly desperate.

An odd fellowship of anti-trans activists have united against the Bud Light “controversy,” such as Caitlyn Jenner, a trans woman who has competed in women's sports, Oli London, who has undergone multiple plastic surgery operations in an attempt to look Korean, and “anti-woke” author Bethany Mandel, who recently went viral after being unable to define “woke.”

Seasoned anti-trans culture warriors, such as Matt Walsh and Ben Shapiro, expressed predictable, performative outrage at Bud Light. Both men post about genitalia, pronouns and chromosomes to an alarming degree; is the subject really that interesting?

Inclusive advertising is simply capitalism in action, an attempt to appeal to broad demographics, and right-wing backlash only seems to boost such campaigns.

Howard Stern put it best when he asked, “Why do you care so much?”

 

[Bagronkleton]

Just like statistics, you can frame stock action just about any goddamn way you want to fit your argument. Why? Because the average pudknocker knows fuck all about stonks other than up good and down bad. Example, quick glance shows them at five days in and the stocks down by 2.36%, or 1.57 where it was down around 60something cents a few days ago. Today went up, yes. 1 month shows still good, yes. But time will tell if and how long those pretty green numbers stop being pretty and green.

IF this trend continues those aren't going to have the same rosy appeal to windowlickers. It usually takes at least a month or few for this kind of thing to make it really hard to handwave it all away with magical words and misplaced smugness. Pretty much comes down to the boycotters sampling other drinks until it lands them a new favored brand of permanence. Or going the sobriety route. Win win either way.

Edits: I am a retard with words, please be patient.

 

[Retink Retunk]

I'd say its safer than ever to assume a massive CEI/ESG bubble is coming

The problem with ESG investing is it's incredibly nefarious as it's done mostly by funds, meaning that most people are contributing to it unwittingly by putting money into their 401ks and other index funds as it's just easier and you don't need to think. Sure, you could just buy shares in all the top companies and clone indexes without the fees, but that takes ten seconds of effort goy, just give your money to Fink and he'll make sure it goes into only the finest of dick chopping ventures.

Oh, and also because it's tied to 401ks now, the government has an excuse to bail it out each time it shakes even a little.

 

[ZazietheBeast]

Dylan is definitely one of those odd instances of lolcows making into the mainstream and becoming the pet of the establishment. Motherfucker has a thread and counting.

Its even loonier to think that its this odd favoritism is why several brands have been damaged as well. And unfortunately, until the establishment learns that troon/tumblr fatigue has set in, they will be continually taught this harsh lesson again and again. And unless they learn, we may see an entire system devolve into Chris. The real question at that point, how long will it take before society figuratively fucks its own mother.

 

[SSj_Ness (Yiffed)]

Depressing but not unexpected.

 

[SBG]

Actual article is behind a paywall at Beer Business Daily ($890 a fucking year), but everyone is writing about it today along with a clip of a guy saying he works for an affiliate company that sells AB products.

Some are saying they were expecting a drop in sales due to Easter Weekend.

https://news.yahoo.com/bud-light-distributors-rural-areas-005020282.html

There's video on the Yahoo site (originally from Fox News Digital) where the Beer Business Daily is talking about how in rural areas retailers weren't happy with Bud Light. Lot of articles on this story seem to be quoting both the website and this video.



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https://twitter.com/BeerBizDaily/status/1645344645788971008

https://beernet.com/

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I'm just going to quote myself from the other thread. There are people arguing that this is actually AB in big trouble which seems to have come from this one website and the guy from it doing an interview on Fox News digital. But it's hard for me to be that optimistic about it given it just seems like the usual overly optimistic right wing media thinking this is the boycott that'll work.

 

[Retink Retunk]

Depressing but not unexpected.

Not really, it hasn't had much movement recently that can't be explained by normal fluctuations and it's still not above where it was at the start of the month.

For perspective.

1 Day:


5 Day:

1 Month

 

[Agent Abe Caprine]

"I'm not owned, I'm not owned!"

I say as I turn into a carrot.

 

[OrangeJuliusEvola]

If I were Kid Rock, I'd respond to Stern's statement with something like.

"Whatever, man. I'm fucking Kid Rock, a redneck rock-rapper. If I suddenly received top billing at the New York Metropolitan Opera, or started doing ads for Brooks Brothers Suits, I wouldn't be surprised if people going to the Opera were pissed to see me instead of some fat chick singing in Italian, or stockbrokers were pissed because my raunchy ass was shilling their suits. That ain't me, I've got no business collecting a paycheck for shit that's not about what I'm all about, and if they don't want to buy tickets or suits because of that, free country and shit. But you gotta stop and ask, why would someone make that choice, ya know? Why would someone piss away their money trying to sell me to someone who doesn't want what I got or what I represent? Ain't that a waste of time and money? Wouldn't that be a giant middle finger to someone who likes Opera or business suits? That's why we're pissed."