- Joined
- Oct 6, 2022
I'm not sure I agree. The problem that I don't think Budweiser understands about tapping into the new market is that they are in a situation much like Domino's. Gen Z doesn't like their fucking product. They drink it when they have to and that's about it. They won't go out of their way to attack or defend Budweiser because they're obsessed with other beers and faggy White Claws. Budweiser is not the drink of young people, it is the drink of poor people. Even, the poor people can drink literally ANYTHING ELSE. There are other options for their customer base. The booze market is one that's now flooded with choice, and these zoomers don't HAVE to drink piss water outside of house parties. That's why the boycott is so effective. All they did was piss off their existing audience and they gained 0 new customers as a result. Bad press is still press, it's only bad if you have no leg to stand on in the first place. Budweiser severely overestimated the leg they have to stand on because they have plenty of metrics of how big they are. As an avid and raging alcoholic, I can and will happily cut out Budweiser and all associated products and will lose nothing in my life. Hell in many bars, it's not even my cheapest option anymore.The idea that there is no such thing as bad publicity is simply untrue. Any marginal gains that Bud Light might make with the alphabet mafia crowd are going to be offset by cannibalizing their core market. Gen Z might be "more tolerant" than older generations, but most guys in their early 20s, which is a large part of that core market, are still going to rip on one of their bros for drinking the tranny beer.
The other part of that core market are blue-collar rednecks, and I have had two people in the last week who are in that demographic bring up to me totally unsolicited that they won't drink a beer they've literally been drinking since high school anymore because they don't want to endorse a brand that endorses a faggot.
This is get woke, go broke in action, and it's pretty awesome to watch happen.
This is also the end for Dylan Mulvaney as a major influencer. Other marketing executives are watching Budweiser's handling of this issue very closely and are taking notes. Dylan's PR Stock as a result has just plummeted to a crash. I'm sure some ESG and DEI hungry zealots will still give him work, but the rest of the marketing world is understanding that Dylan is toxic poison. Many trannies don't like him because they think he's making fun of them. Many leftists don't like him because they don't believe he's actually trans. The right doesn't like him. Dylan managed to crack the algorithm and that's why he's famous. Over time though people got to see through the charade and the jig is up. Dylan is not as popular as everyone thinks he is. He is a fucking nobody and they can replace him just as easily with another token Trans Activist, just as they did for Jazz Jennings. I don't see any brand other than diehard woke ESG obsessed companies touching Dylan Mulvaney for a long time. It'll be fun to see how he handles it.