This is hilarious because it's Dylan's worst nightmare (well besides twink death)
There's two brands that have been damaged by this - Budwiser but also the brand of Dylan.
Sales of Anheuser-Busch bottled products dropped 30 percent over the past week, while draught beer plummeted 50 percent, he said. Similar stories are found around the country. The company has lost $5 billion in value according to market analysts.
“They’ve already done enough damage in one week to disrupt yearlong sales projections,” a beer-sales representative who works with national beer retailers such as Costco said. “You don’t just make up those sales. People aren’t going to drink twice as much Bud Light the following weekend to recover the lost business.”
In the nebulous world of PR and marketing the message "Budwiser got a bunch bad PR and lost a lot of money because they used Dylan in their marketing without considering that he wouldn't appeal to their consumer base" rapidly becomes "Dylan is bad PR and would lose us a lot of money".
On top of that, it provides an out. The marketing "genius" at Bud Light did not act alone. I guaran-fucking-tee there were people sat round the table thinking "Our customers will not respond well to a tranny" but felt they couldn't say anything because they'd be attacked for voicing such an opinion. But now people can quantifiably point to the damage Dylan caused Bud Light as their justification for not partnering with him.
Even companies that feasibly would benefit from appealing to their consumer base by having a trans influencer hawk their wares (or are just wanting to rank higher on that equality index thing and are motivated to opt for a trans influencer) may well second guess using Dylan now. His appeal was he was a stage managed normie friendly trans influencer with no skeletons in the closet, but now he's not so normie friendly and he is the skeleton in the closet. There's plenty of other trans influencers you could hire, they've just not been aggressively promoted by a management company like Dylan has.
There's probably a couple of brands he was in talks with that have pulled out now. Some LGBT specific brands might want him as a "show of solidarity" but they're small-time and won't offer the big bucks Dylan has become accustomed to. This
could pass and he
could start working mainstream again, but it's absolutely knocked his future earnings regardless.
Dylan's theatrical performance of 365 Days of Girlhood was this time last month. What's the saying - "pride comes before a fall"? I wonder if he defrosted the other half of that presidential cookie he was "saving as a pick me up" for a day where he "really needed an uplift"...
