General Discussion for Virtual Youtubers / Vtubers / Chuubas - it's okay to be a simp for 2D, just don't thirstpost.

False Eye D talking about Mythic Talent's grabbing of Nyanners, showing her statement on the matter, and revealing that they themselves are also represented by them:

In fact, they are representing a lot of vtubers now: Veibei, Shylily, Rosedoodle, Filian, SquChan, Foxplushy, Chibidoki, Yuniiho, Sinder, rpr, Yoclesh, Saruei, NuxTaku, Meowmoonified, Buffpup, Aicandii, FeFe, Misu and many others I'm not familiar with (and the list on their website is not up to date because the newest members are not yet on it). They've also got an impressive number of brands they work with.

Honestly, I think companies like this signal the next true big change coming to Vtubing. These traditional talent agencies were already active in the Youtube and Twitch sphere, and made Multi-channel networks like Maker, Machinima, and Fullscreen largely obsolete. Vtubing agencies like Vshoujo, Hololive and Nijisanji are just glorified Multi-Channel networks (they are even listed as such by Wikipedia) but are actually even worse deals, because with them you don't own the content or character or even your channel or social media, and if something happens, you are literally pushed back to square one, as we've seen time and time again, even with Phase Connect now.

VShoujo seemed like it wanted to operate differently to that paradigm, but it doesn't seem to offer anything an actual talent agency does. It claims to offer a lot the things a talent agency would, alongside stuff a full talent manager would, like "in-house tech, legal, PR, sponsors, upgrades, opportunities, social media expansion and a positive environment", but either they failed to actually do this, or asked for too much of the talent's earnings to do so (or at least asked for too much considering their level of service). One thing that is noted as they take a cut of the mech sales, which a talent agency wouldn't do. And if they wanted to ask for a cut of ad-revenue on top of that, as many people are assuming? I can see why many members abandoned ship and said screw it.

What I think will happen is that many indies will no longer seek to go corpo in the future and will instead get with talent agencies like Mythic once they've established themselves enough. It could be a better deal in the long run.

paule said:
Still don't understandehat what mythic really really is.
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Apparently they are just a traditional talent agency, though one that seems catered to streamers and internet celebrities rather than, say, writers, actors, authors, etc. Think specialized talent agencies like literary agencies and Model Agencies.

Edit: Added EVEN MORE Vtubers that have joined them.
 
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Since some of you are out of the loop, let me run some things by you.

Mythic is run by one of the ex-MAKER guys (prior to the Disney buyout) and have been very direct with it's hiring method. Sometimes signing names hours after leaving said orgs. So the Nyanners situation is frankly tame for them. While it's presence is fairly new to the vTubing space, Mythic and Night Media have basically become involved with anyone relevant in the influencer realm since Covid struck. vTubers are just the next step of the plan. I assure you if you look at these websites portfolios, you'll notice an obvious overlap on who is hired and what sort of content they produce. Almost everyone involved has done or continues to do content that engages directly with a "community" focus. In other words, brands wish to be abuse the parasocial aspect.

Mythic and Night Media being broad "talent agencies" is actually a major win for any vTuber. Your portfolio of work is mixed in with a variety of different creatives and ensures you aren't basically typecast as an anime gremlin online. However getting you to do ad-reads for Taco Bell or Corsair stream is just the short term goal. In the long-term, the goal is to take one of these said influencers and turn them into a figurehead they can uplift to nation wide coverage. What Dr. Disrespect (CAA) and Timthetatman (Endeavour) have achieved with their said agencies is what Mythic and Night are aiming to replicate. The real question is; who will end up elevated in that role?
 
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Anchors-Away said:
Night Media
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Night Media don't seem to have made an overt push into Vtubing, not like Mythic has. Mythic seem to have gone out of their way to grab every major indie vtuber they can. Night Media also went Black Lives Matter, while Mythic has focused solely on their business.

Though, fundamentally, these are still talent agencies; their primary purpose is getting sponsors for their talents, and they don't own the talents; in fact, we shouldn't call them talents but clients. Vtuber agencies are all encompassing, as they seek to manage the talents as well as handle all the things an agent does. The indies will almost certainly hire their own managers, which, is probably better for them because they can hire someone who truly represents their interests and not the company's interests, as Vtuber corpo managers are still corporate employees.

Overall, getting with Mythic makes far more sense than a corpo like Vshojo. You get actual talent freedom while connected professionals link you sponsors and such. And don't have to deal with the corpo bullshit that companies like Hololive and Niji bring.
 
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The Demon Pimp of Razgriz said:
Night Media don't seem to have made an overt push into Vtubing, not like Mythic has. Mythic seem to have gone out of their way to grab every major indie vtuber they can. Night Media also went Black Lives Matter, while Mythic has focused solely on their business.
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Night Media operate on behalf of Offline TV, who have multiple vTubers within said branch. You need to look within the pyramid structure.
 
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Amiya Aranha on how ad revenue is irrelevant, how YouTube Premium cut brings her more money than ads, and how dreamweavers and buckos should never turn off that pesky adblock.
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Avokado said:
Looking at the definition of MCN on Wikipedia. Hololive and Nijisanji doesn't fit to be called MCN. They don't give assistance to channel owners. They company is the channel owner. They are more appropriate to be called Production Company. They cast people to play roles.
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They are that but also have MCN setup on YouTube for ease of managing all the channels. There was talk about Cover switching channels to MCN-managed around a year ago.

It's a matter of distinguishing between MCN-as-management-feature for a corpo and MCN-as-business-model.
 
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The Demon Pimp of Razgriz said:
Vtubing agencies like Vshoujo, Hololive and Nijisanji are just glorified Multi-Channel networks (they are even listed as such by Wikipedia)
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Looking at the definition of MCN on Wikipedia. Hololive and Nijisanji don't fit to be called MCN. They don't give assistance to channel owners. They company is the channel owner. They are more appropriate to be called Production Company. They cast people to play roles.
 
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kestraline said:
Squibby Cat is now gone.
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Catbox link for Fuura Yuri's farewell video: https://files.catbox.moe/rdutby.mp4

Local copy:


Tetragrammaton said:
in my opinion vshojo should just work more as an indie start up type thing. where they only keep like one or two popular people but mainly focus on small no name vtubers and help them pay for models and stuff of that nature.

then when they get big enough they "graduate" but instead of it meaning they leave forever its like they graduate from vtuber school and go out on their own where they are free to do whatever.
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Nijisanji JP has a Virtual Talent Academy. You get a character and a PNG, training, and an audience. Alumni are not obligated to join Nijisanji, but I don't think they can take the character with them if they choose not to join. Something like that, but with a longer contract/course and the option to buy the character, might be a workable business model.


Koyori just did a 24-hour stream in four parts, with one segment for EN guests. Gura is short.
 
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paule said:
Nene gets even more powerful
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everybody gangster till nene gets handtracking

two bees said:
Even on top of that, Fubuki's someone who tries not to bait that sort of stuff unless she's setting a very clear boundary that it's part of the roleplay. It's a much better situation than others.
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catfox is probably the worst example, friendzoning chat is it's own meme
 
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HopperTopper said:
The asset thing is a funny to me because it'd take a minute to just photoshop the desired skin tone in. I've seen other vtubers take the time to customize assets for their model, you can too you lazy retard.
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If even Pippa can do a 5 minutes edit to swap some color these nigger should be able to as well, i mean they can't be more dumb than a neonazi rabbit right? :story:
 
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The Demon Pimp of Razgriz said:
Honestly, I think companies like this signal the next true big change coming to Vtubing. These traditional talent agencies were already active in the Youtube and Twitch sphere, and made Multi-channel networks like Maker, Machinima, and Fullscreen largely obsolete. Vtubing agencies like Vshoujo, Hololive and Nijisanji are just glorified Multi-Channel networks (they are even listed as such by Wikipedia) but are actually even worse deals, because with them you don't own the content or character or even your channel or social media, and if something happens, you are literally pushed back to square one, as we've seen time and time again, even with Phase Connect now.

VShoujo seemed like it wanted to operate differently to that paradigm, but it doesn't seem to offer anything an actual talent agency does. It claims to offer a lot the things a talent agency would, alongside stuff a full talent manager would, like "in-house tech, legal, PR, sponsors, upgrades, opportunities, social media expansion and a positive environment", but either they failed to actually do this, or asked for too much of the talent's earnings to do so (or at least asked for too much considering their level of service). One thing that is noted as they take a cut of the mech sales, which a talent agency wouldn't do. And if they wanted to ask for a cut of ad-revenue on top of that, as many people are assuming? I can see why many members abandoned ship and said screw it.

What I think will happen is that many indies will no longer seek to go corpo in the future and will instead get with talent agencies like Mythic once they've established themselves enough. It could be a better deal in the long run.
Click to expand...
Typical vtuber companies like Holo and Niji aren't going anywhere and it seems extremely weird to me to say they're a glorified MCM, but stuff like Mythic is the new big thing when it's actually just an MCM.

Like it isn't really a big positive talking point to me that Vshojo or Mythic lets them keep their models (it wouldn't be one at all if not for Phase's recent shenanigans). I would fucking hope so because absolutely none of their money went into them, which as far as normal corporations go, is the main appeal and exchange. Vtubing has a very high cost of entry compared to flesh streaming, with the model, rigging, the iphone if you don't already have one, and with the added emphasis on presentation stuff like overlays, which all adds up to a lot of money that a lot of people don't have. The company is the one risking the money, and outside of trash fires like Cyberlive, they're not just going to risk that for nothing and let someone run off with the model whenever shit with them goes south. If/when it does goes south and someone graduates or is terminated, yeah, the success isn't going to translate to any ensuing indie endeavors 1 to 1, but they will still carry a healthy portion of their corpo identity's dedicated fans, likely more than they had before and far from starting back at square one.

The other big part of what makes typical vtuber companies appealing is the brand. Even joining one of the small corpos is an instant boost out of the 1view/low 2view hell that the vast majority of streamers inhabit, even after grinding, and this is to say nothing of the larger companies like Holo and Niji where you get tens to hundreds of thousands of subscribers before you've even streamed. It's the trade off between long term potential with your own brand, and short term guaranteed benefit of someone else's. Vshojo and Mythic are predominantly only interested in streamers that are already successful as their own brands to some degree, and especially with Mythic even if you joined as a 1view, nothing is going to change because no one gives a shit that you're 1 of 200 names on the same page as Asmongold and Sodapoppin.

Typical companies are also (hopefully) going to be a lot more involved with the clerical side of shit and facilitating stuff like merch and concerts and new outfits etc. because they really have to be, and to some degree instantly solve the aspect of networking, given that members are basically forced to interact with each other. That doesn't sound like a big deal at first, but it's important to remember how many borderline asocial autists there are in vtubing who can barely take care of themselves, let alone a successful channel.

The only thing that threatens corpos like Hololive and Nijisanji is the revenue cut. If youtube ever decides to copy twitch and jump to a 50% cut on superchats and whatnot, we will likely see a mass implosion similar to what happened with Vshojo, since most vtuber companies all choose to operate on youtube.
 
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The Demon Pimp of Razgriz said:
In fact, they are representing a lot of vtubers now: Veibei, Shylily, Rosedoodle, Filian, SquChan, Foxplushy, Chibidoki, Yuniiho, Sinder, rpr, Yoclesh, Saruei, NuxTaku, Meowmoonified, Buffpup, Aicandii, FeFe, Misu and many others I'm not familiar with (and the list on their website is not up to date because the newest members are not yet on it). They've also got an impressive number of brands they work with.
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I find funny how Veibae said that she was going indie, while Mythic is a corpo like VShojo was, where they worked more as a talent manager than anything else
 
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