The 50k is a fundraiser to get things ready for their actual fundraising kickstarter later down the line and to try and get venture capital if you look at their timeline.
Basically you're paying her wage for a year to do research on possibly opening the spa.
Yeah, Laura Burns needs to prove that there is genuine demand for and interest in this project, and figured that getting a large number of donors to her crowdfunding campaign would help. This initial round of crowdfunding is only meant to gauge interest, and provide enough funding to keep the project alive and moving forward.
In the Zoom call posted earlier in this thread, Burns says that while she's looking for investors, she expects much of the money for land purchase and construction to come from corporate donations—big corporations have deep pockets, and do have lots of money earmarked for donation to DEI-related causes. But, wahat she didn't say, is that the Appalachian isn't set up as a non-profit, which means those corporate gibs won't be tax deductible, so until she pays attorneys to successfully get her through that process, she has no chance of getting any of that money.
She also needs to come up with a detailed plan for the project, that proves she knows what she's doing and that has some grounding in reality—which she doesn't, on either count. She'll need to hire experts to help her prove its feasibility, write that plan, and create funding proposals, but, given the underwhelming response to her crowdfunding attempt so far, that's not going to happen.