Any former Hallmark ornament fans? My mother and I still carry on a childhood Christmas tradition where we pick out a special Christmas ornament each year, usually from Hallmark stores. The brand was always an example of consoom. It annoyed me when I was little that you could only get the best and prettiest exclusive ornaments by paying extra to be a superspecial Hallmark Gold Crown Collector's Club Member and ordering through their catalogue and I knew then that there were these Hallmark superfan whales who would buy every one of the dozens of ornaments they put out every year like proto-Funko cultists because the catalogue had pre-mainstream internet pictures of them with their collections. But as we continued this tradition things got much worse as more and more of the ornaments became officially branded tie-ins until 95% of the collection every year is pop culture trash.
The past:
View attachment 5504706
The present:
View attachment 5504707
And, yes, they even sunk low enough to have a whole line of Funko Pop ornaments for the last three years:
View attachment 5504708
This brand used to be aimed at the older, female crowd who bought Hummel, Precious Moments, collector's plates, as seen on TV commemorative coins, and those figurines sold in newspaper inserts that were things like The Noble American Eagle. Did all the grandmas die off so Hallmark had to sell out
this badly? If the whales are still buying, it's some sort of old/new consoom singularity. God, everything is so homogenized now.