Ok so I have a consoooomer base that I haven't seen mentioned here, Taco Bell fans. I know this sounds random but Taco Bell fans are surprisingly devoted to Taco Bell, like more devoted then anyone should ever be to a restaurant. Whenever people talk about fast food no one ever seems to mention Taco Bell even though it has the highest average per store earnings of any fast food place in the US. I would argue Taco Bell has the biggest fan base, other restaurants have people who eat their but most people are embarrassed to admit they like any other fast food restaurant, meanwhile Taco Bell fans just love Taco Bell.
I do have a bit of proof for this, so reddit is kind of consoomer central as we all know. Check this out
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Here is what you get if you look up Burger king on reddit
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Here is what you get if you search Mcdonald's
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Here is what you get if you look up Taco Bell, I think you see my point. With the other restaurants the top post results were stories that were tangentially related to the restaurant chain and the subreddits for these restaurants on the side were tiny. With Taco Bell, the top post results are post that are at best enthusiastic and at worst kind of obsessed with the restaurant and just look at the subreddits on the side. The Taco Bell subreddit has 156 thousand members, none of the other restaurant subs came close, and there is another fan sub that is also bigger then a lot of the other chains' main subs.
So why do you think Taco Bell has such slavish fans ?