Part of the reason it worked was because Anheuser-Busch continued to double down on their stance. That kind of perturbance remarks more on a populace that is willing to be pushed around, but only so far. Fuck around and find out. Bud Light fucked around and found out.
But look at it in comparison to say, Jack Daniel's essentially
doing the same thing. We saw nothing on the level of what we saw with Bud Light which really makes you wonder why consumers are picking and choosing what they do or don't boycott and what the main principle is. The main difference, as I see it, is that consoomers still maintain this "live and let live" mindset where they're happy to let faggots be faggots as long as it's not in their backyard. It could be a matter of how many eyes were on it, but I also believe it's how far these companies want to Streishand it.
Either way, for the time being, I remain skeptical and see the whole Bud Light boycott as a fluke.