That's the only way to get the market to react and fix its shit.
It's a way to get the market to react, but just ousting SBI from the woodworks doesn't fix the people who thought it was a good idea to hire them in the first place. This is more fundamental than that.
From your background WelperHelper, you probably understand this like I do because you were raised by people with fundamentalist ideals. Bear with me...
The part of the GDC lecture that stood out to me even more than the "terrifying your maketing team" part was the fact that she says (and I'm paraphrasing), "We're not doing this under a veneer of wokeness. You really have to care about these things."
From my background, many Christians subsist under this idea like the world is neutral and Christians have to do what I like to term "bolt-on" Christianity. Meaning, if you make something, you just put "God" into it somehow. It could be something as minor as making the sign of the cross after scoring a touchdown in a live Football game, but it could also be having the characters in Veggie Tales refer to verses in the Bible as a means of supporting whatever happened in any given episode. In any case, this is "bolt-on" Christianity, meaning it doesn't see Christianity as fundamental but as something that you need to signal.
This secedes ground to anyone with a fundamentalist type of thinking.
So, let's take that idea and look at it in terms of wokeness. Woke ideology is seen as some "bolt-on" facet by many who regard the world as fundamentally neutral. Kim Belair, on the other hand, sees wokeness as fundamental and therefore it's not just something they bolt on. In other words, there is no neutrality. Wokeness needs to become
the status quo. Forced Representation and Force Inclusion somehow need to be simultaneously exceptional while also normal.
Given a fundamental wokeness, this means anything not woke (white, heterosexual, male) isn't just abnormal, but is fundamentally
evil. And why we know it is evil in their eyes is Kim Belair says that companies are
ethically obliged to do what they say.
This is the problem: these video game companies are managed by people who are completely lacking in any kind of moral guidance. They are stumbling around in the dark. So, Sweet Baby Inc sees this weakness and comes in to "save the day."
The first half of market control, Anita Sarkeesian says, "Everything is racist, sexist, homophobic..."
The second half of market control, Kim Belair says, "...and you need us to guide you on the right path!"
The prophecy fulfills itself.
So if Sweet Baby isn't there, who then is going to offer them moral guidance? I can guarantee, it'll just be some other woke fundamentalist company.