The fact that these crotchety conservatives have taken notice is something, because this shit partly happened because conservatives have been terrible at engaging in culture. The conservative boomer mentality to anyone bringing up the far left's attempt to hijack culture has always been met with this sort of smug handwaving and insincere self-elevating. "Why don't you just chop wood instead?" These boomerish conservatives have this headcanon where underlying America is still the 1950s where if we just tweaked a few things we could return to those glory days... I'd say Trump's success rode on that notion. They'll handwave what's going on in games, movies, TV with "yeah, liberals always controlled the media, now go chop some wood" forgetting that these things are, as I keep saying, one big propaganda apparatus. All of DailyWire is hilariously retarded on this cultural shit, even a goofy man like Jordan Peterson is way more attuned to what the reality is. Though I think Shapiro brought on some younger people to try to deal with this, but Shapiro has his head up his ass and is mostly obsessed with people being on message with Israel.