Business McDonald’s and other big brands warn that low-income consumers are starting to crack - Remember kids. Food and fuel aren't counted in inflation numbers.

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Source: https://www.cnbc.com/2024/04/30/com...3m-warn-inflation-is-squeezing-consumers.html
Archive: https://archive.is/pN8LJ

McDonald’s and other big brands warn that low-income consumers are starting to crack​

Published Tue, Apr 30 202412:20 PM EDTUpdated Tue, Apr 30 20242:48 PM EDT
  • Executives at some of America’s largest companies have said that consumers feel the pinch of higher prices.
  • Their remarks come as sticky inflation poses a challenge for Main Street, Wall Street and the Federal Reserve.

Some of America’s best-known corporations are saying their consumers are being pinched by inflation as prices continue rising.

Inflation has dominated corporate America’s discourse over the past three years following the pandemic-induced easing of monetary policy and trillions of dollars in Covid relief. Though the pace of price growth has cooled since the Federal Reserve began raising interest rates in early 2022, consumers are still feeling the squeeze — and often tightening purse strings — as costs continue climbing.

“It is clear that broad-based consumer pressures persist around the world,” McDonald’s

CEO Chris Kempczinski said on the fast-food chain’s earnings call early Tuesday. “Consumers continue to be even more discriminating with every dollar that they spend as they faced elevated prices in their day-to-day spending.”

Sticky inflation has created a dark cloud over how everyday Americans perceive the health of the economy. Consumer confidence in April hit its lowest level since mid-2022 as high prices remained top of mind, according to data released Tuesday by the Conference Board.

Worker pay has continued rising, as evidenced by first-quarter employment cost statistics released Tuesday. But so, too, have the prices paid by the typical consumer, biting into the extra income from those higher wages.

To be sure, the rate of inflation has fallen significantly. The consumer price index — a broad basket of goods and services — rose at an annual rate of 3.5% in March compared with the same month a year ago.

That’s far below the 40-year high of 9.1% seen in mid-2022 but remains above the 2% goal set by the Fed, whose officials have pointed to stubborn inflation as the reason for keeping interest rates higher.

And that tenacious 3.5% annual growth is souring economic sentiment: Even after a period of runaway inflation, prices don’t actually fall. That’s a problem for McDonald’s and a host of other firms serving customers who are feeling sticker shock.

‘Under pressure’​

At McDonald’s, that was evidenced by same-store sales growth coming in slightly below Wall Street expectations. Kempczinski said that the Chicago-based company must be “laser-focused” on affordability to bring in diners as prices push away low-income consumers.
Executives at 3M, the maker of Scotch tape and Post-it Notes that also reported Tuesday, told analysts it’s seeing “continued softness in consumer discretionary spend.” While 3M earnings and revenue topped expectations in the first quarter, management said it anticipates consumer spending this year to be “muted.”

Newell Brands CEO Chris Peterson on April 26 joined the chorus of executives pointing to inflation as the main force bedeviling their businesses. Though the owner of Coleman and Rubbermaid products exceeded analyst forecasts for the first three months of the year, the company issued soft guidance for current-quarter earnings and said revenue is likely to decline.

“The categories we compete in remain under pressure with consumers continuing to carefully manage their discretionary spend as the cumulative impact of inflation on food, energy and housing cost has outpaced wage growth,” Peterson said.

But not all consumer-facing companies are feeling the heat. Colgate-Palmolive CEO Noel Wallace said on April 26 that volume growth has largely returned as “inflation became more benign and as pricing started to stabilize.”

At Coca-Cola, management has seen a greater emphasis on value, saying the purchasing power of lower-income consumers has taken a hit. Still, executives said on the soft drink maker’s earnings call Tuesday morning that the American consumer, across income strata, “remains in good shape.”

— CNBC’s Robert Hum and Amelia Lucas contributed to this report.
 
I had gotten off a 12 hour shift at work and I wanted to get a McFlurry for old times sake since I didn't have a cheat day for a while. A fucking small one was 4.09. For a little squirt of soft serve and a fun sized amount of M&M's.

Fuck them and fuck them again for getting rid of the dollar grilled chicken snack wraps.
 
I don't see the appeal in eating at McDonalds anymore, you get both a cheaper and better meal by getting your own ground beef and cooking your own burgers yourself. You can season it and treat it however you want. The only appeal is that McDonalds is supposed to be fast, but they're also crowded, which defeats the purpose of fast food.

The only fast food restaurants I can see having a future are the foods that are difficult to make at home, like fried chicken.
 
But not all consumer-facing companies are feeling the heat. Colgate-Palmolive CEO Noel Wallace said on April 26 that volume growth has largely returned as “inflation became more benign and as pricing started to stabilize.”

People need to brush their teeth and wash their dishes. They don't need Big Macs and fries.

Just cook at home. It's cheaper and healthier.
 
Fast food is absurdly expensive and there is no way the costs are there to justify it.
I had gotten off a 12 hour shift at work and I wanted to get a McFlurry for old times sake since I didn't have a cheat day for a while. A fucking small one was 4.09. For a little squirt of soft serve and a fun sized amount of M&M's.

Fuck them and fuck them again for getting rid of the dollar grilled chicken snack wraps.
Those wraps were one of the best things McDonald's released.
 
I don't see the appeal in eating at McDonalds anymore, you get both a cheaper and better meal by getting your own ground beef and cooking your own burgers yourself. You can season it and treat it however you want. The only appeal is that McDonalds is supposed to be fast, but they're also crowded, which defeats the purpose of fast food.

The only fast food restaurants I can see having a future are the foods that are difficult to make at home, like fried chicken.
The whole appeal is that you can get something that tastes good (I like McD, fight me) is usually prepared quickly and doesn't break your wallet in the process.

Cooking at home has always been cheaper than eating out, but you need to have the fresh ingredients on hand, prepare things in advance and even if you live alone it still takes time to cook a proper meal.
 
The whole appeal is that you can get something that tastes good (I like McD, fight me) is usually prepared quickly and doesn't break your wallet in the process.

Cooking at home has always been cheaper than eating out, but you need to have the fresh ingredients on hand, prepare things in advance and even if you live alone it still takes time to cook a proper meal.
like reviewbrah mentioned just yesterday, an even bigger issue is the lack of consistency literally everywhere. if i'm out and in a rush there's not much i can do about the prices, but half the time now it feels like i pay exorbitant prices for disgusting, ruined slop (yes, all fast food everywhere is slop, haha, funny joke)

that's really where fast food is starting to become unappealing for me. every business is expensive, slow, and barely running now. but to have fast food restaurants that have had the exact same taste and quality for decades just completely tank in basic functioning makes it a risky to drop down $20 for a hamburger and fries

 
"hurr just keep artificially inflating the economy so it doesn't reflect real world conditions: nothing could go wrong"

John Retard Keynes

Build the scaffolding as high as you want but the economy has feet of clay and the higher you build it the harder the crash will be

We're rapidly headed towards interwar Germany in the west, because letting reasonable periods of deflation happen might hurt poll numbers
 
like reviewbrah mentioned just yesterday, an even bigger issue is the lack of consistency literally everywhere.
This didn't start recently.
This started around 2005.
I remember because I used to eat the slop on the regular.
Around 2005 is when otherwise consistently good McD fries suddenly started coming back rancid 2/3 of the time.
 
This didn't start recently.
This started around 2005.
I remember because I used to eat the slop on the regular.
Around 2005 is when otherwise consistently good McD fries suddenly started coming back rancid 2/3 of the time.
not sure if it's because of differences in location but fast food here was fine, for the most part, until the last few years. it wouldn't surprise me if it had been going downhill for a while now but after 2020/2021 the quality really tanked
 
not sure if it's because of differences in location but fast food here was fine, for the most part, until the last few years. it wouldn't surprise me if it had been going downhill for a while now but after 2020/2021 the quality really tanked
I frequently traveled to the great lakes region and around the south.
The fries were consistent and great every single time, then regardless of location you had a high level of rancid batches.
It's clear something at the global policy level was changed, either the quality of their supplier, the frequency at which they discarded old potatoes, or the period the cooked batches were kept before being discarded.
Whatever it was, it put me off McD's because I didn't want to play russian roulette with the fries.
 
At least some of mcds prices are still somewhat reasonable.
Which ones?
They all go into 2 digit prices for an individual portion.
If I'm hitting $10 to feed myself, I may as well spring for $12-13 and get a quantum leap in quality.

Taco Bell and McD's are pricing themselves out of the market.
 
Since being alone I find myself eating out a lot more. I can cook fine but it takes a lot of time to prepare and cleanup without that second pair of hands. The inflation has been terrible, but the trick is to go to hood places where it’s much cheaper. If you go to a nice neighborhood it’s like $16 for a burger but at Cholo’s it costs $6.
 
Something is weird with fast food pricing, more than just inflation. It's now surpassed fast casual pricing and is approaching sit-down restaurant pricing for much lower quality of food and service.

Check the calory counts next time and divide the price by the KCAL
They literally have consistent pricing by the kilo-calory.
This results in really stupid shit like $4 fries and $4 mcflurries while you can still get iced coffees with your meal for like an 80 cent mark-up.
 
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