Business McDonald’s and other big brands warn that low-income consumers are starting to crack - Remember kids. Food and fuel aren't counted in inflation numbers.

  • 🐕 I am attempting to get the site runnning as fast as possible. If you are experiencing slow page load times, please report it.
Source: https://www.cnbc.com/2024/04/30/com...3m-warn-inflation-is-squeezing-consumers.html
Archive: https://archive.is/pN8LJ

McDonald’s and other big brands warn that low-income consumers are starting to crack​

Published Tue, Apr 30 202412:20 PM EDTUpdated Tue, Apr 30 20242:48 PM EDT
  • Executives at some of America’s largest companies have said that consumers feel the pinch of higher prices.
  • Their remarks come as sticky inflation poses a challenge for Main Street, Wall Street and the Federal Reserve.

Some of America’s best-known corporations are saying their consumers are being pinched by inflation as prices continue rising.

Inflation has dominated corporate America’s discourse over the past three years following the pandemic-induced easing of monetary policy and trillions of dollars in Covid relief. Though the pace of price growth has cooled since the Federal Reserve began raising interest rates in early 2022, consumers are still feeling the squeeze — and often tightening purse strings — as costs continue climbing.

“It is clear that broad-based consumer pressures persist around the world,” McDonald’s

CEO Chris Kempczinski said on the fast-food chain’s earnings call early Tuesday. “Consumers continue to be even more discriminating with every dollar that they spend as they faced elevated prices in their day-to-day spending.”

Sticky inflation has created a dark cloud over how everyday Americans perceive the health of the economy. Consumer confidence in April hit its lowest level since mid-2022 as high prices remained top of mind, according to data released Tuesday by the Conference Board.

Worker pay has continued rising, as evidenced by first-quarter employment cost statistics released Tuesday. But so, too, have the prices paid by the typical consumer, biting into the extra income from those higher wages.

To be sure, the rate of inflation has fallen significantly. The consumer price index — a broad basket of goods and services — rose at an annual rate of 3.5% in March compared with the same month a year ago.

That’s far below the 40-year high of 9.1% seen in mid-2022 but remains above the 2% goal set by the Fed, whose officials have pointed to stubborn inflation as the reason for keeping interest rates higher.

And that tenacious 3.5% annual growth is souring economic sentiment: Even after a period of runaway inflation, prices don’t actually fall. That’s a problem for McDonald’s and a host of other firms serving customers who are feeling sticker shock.

‘Under pressure’​

At McDonald’s, that was evidenced by same-store sales growth coming in slightly below Wall Street expectations. Kempczinski said that the Chicago-based company must be “laser-focused” on affordability to bring in diners as prices push away low-income consumers.
Executives at 3M, the maker of Scotch tape and Post-it Notes that also reported Tuesday, told analysts it’s seeing “continued softness in consumer discretionary spend.” While 3M earnings and revenue topped expectations in the first quarter, management said it anticipates consumer spending this year to be “muted.”

Newell Brands CEO Chris Peterson on April 26 joined the chorus of executives pointing to inflation as the main force bedeviling their businesses. Though the owner of Coleman and Rubbermaid products exceeded analyst forecasts for the first three months of the year, the company issued soft guidance for current-quarter earnings and said revenue is likely to decline.

“The categories we compete in remain under pressure with consumers continuing to carefully manage their discretionary spend as the cumulative impact of inflation on food, energy and housing cost has outpaced wage growth,” Peterson said.

But not all consumer-facing companies are feeling the heat. Colgate-Palmolive CEO Noel Wallace said on April 26 that volume growth has largely returned as “inflation became more benign and as pricing started to stabilize.”

At Coca-Cola, management has seen a greater emphasis on value, saying the purchasing power of lower-income consumers has taken a hit. Still, executives said on the soft drink maker’s earnings call Tuesday morning that the American consumer, across income strata, “remains in good shape.”

— CNBC’s Robert Hum and Amelia Lucas contributed to this report.
 
Should be noted that McDonalds brought it onto themselves by creating the fail and AIDS that is the dollar menu and going after the poor black ghetto demo;

>>McDonalds won't innovate or keep new items of the menu and serves the same old dogshit.
>>Creates the dollar menu to drum up sales they are losing to rival chains
>>Recession happens
>>Executive at the company comes in, responses to the recession by purging the McDonalds menu of huge chunks of shit people like and quadrupling down on the dollar menu and rotating 2 for $3 and 2 for $5 deals
>>Justifies this by claiming that what they'll lose in white customers, they'll make up for with blacks who are poor and will flock to the dollar menu.
>>Blacks don't flock to the dollar menu.
>>Executive gets fired and replaced with one who kills the Dollar Menu but doesn't bring back the canceled items that were lost but insteads every chain has to be turned into a soulless "McCafe" style restaurant with brown and grey colors and removal of the playground area and all trace of Ronald McDonald.
 
This didn't start recently.
This started around 2005.
I remember because I used to eat the slop on the regular.
Around 2005 is when otherwise consistently good McD fries suddenly started coming back rancid 2/3 of the time.
Look. I just can't explain it but every fast food chain where exclusively black teens work is always worse than every other restaurant in that chain. I'm not sure if there's a correlation there.
 
Look. I just can't explain it but every fast food chain where exclusively black teens work is always worse than every other restaurant in that chain. I'm not sure if there's a correlation there.
Not enough blacks where I currently am to crew a McD's.
I still get shit fries half the time I'm forced into that hole.
 
Which ones?
They all go into 2 digit prices for an individual portion.
If I'm hitting $10 to feed myself, I may as well spring for $12-13 and get a quantum leap in quality.

Taco Bell and McD's are pricing themselves out of the market.
Around here the 2 🍔 meal large is still just below a tenner after tax. Never really been a fan of the upscale McDonald’s as other places do real food better.

But damn what I wouldn’t pay for the old fries.
 
The only fast food restaurants in my area that have edible food are Wendy’s and a few of the ethnic and/or regional chains. I don’t eat fast food often anymore because I honestly find it tasteless and gross for the amount of calories it costs, but I have found that using the apps will save you a good amount of money. The apps will often have free food or specials to offset the high prices at the window. I can only assume the coupons are an incentive to move customers out the door faster, though.
 
  • Agree
Reactions: Robert Fagot
The only fast food restaurants in my area that have edible food are Wendy’s and a few of the ethnic and/or regional chains. I don’t eat fast food often anymore because I honestly find it tasteless and gross for the amount of calories it costs, but I have found that using the apps will save you a good amount of money. The apps will often have free food or specials to offset the high prices at the window. I can only assume the coupons are an incentive to move customers out the door faster, though.
Nope. You're paying for it with your data if it's an app specific discount. That's why I never download their apps
 
The whole appeal is that you can get something that tastes good (I like McD, fight me) is usually prepared quickly and doesn't break your wallet in the process.

Cooking at home has always been cheaper than eating out, but you need to have the fresh ingredients on hand, prepare things in advance and even if you live alone it still takes time to cook a proper meal.
There's also the fact that you usually have to buy the ingredients in bulk first, which costs a lot more than fast food initially, but you can technically make more meals out of it in the long-term. Obviously cooking is way cheaper in the long-term but the upfront costs scare people in the short term.
 
There's also the fact that you usually have to buy the ingredients in bulk first, which costs a lot more than fast food initially, but you can technically make more meals out of it in the long-term. Obviously cooking is way cheaper in the long-term but the upfront costs scare people in the short term.
Because dumbfucks don't know how to plan different meals around the same ingredients, so they buy all these ingredients for one meal, and half of them go to waste. Cheap food isn't fancy and fancy food isn't cheap.
 
I stopped bothering with restaurant food a few years ago when quality went to hell and prices went up during Covid quarantine but then it didn't improve (maybe even got worse) after the restrictions lifted.

There are no excuses for how bad fast food has gotten.

Anyone struggling without it, try getting frozen premade stuff from the grocery. Bag of chicken strips and a bag of fries is reasonable for what it is, and prep time isn't any longer than it would take to go to a restaurant and wait in line.
 
Soon they're going to be rolling out smart menus that show you things custom-tailored to you specifically based on your previous purchases.
Sorry to double quote you, but I just saw in my fb feed where Krispy Kreme is slam packed right now because of "bogo on a dozen doughnuts if you order through the app". Why would they give you $15 of free product for having their app downloaded?
 
I stopped bothering with restaurant food a few years ago when quality went to hell and prices went up during Covid quarantine but then it didn't improve (maybe even got worse) after the restrictions lifted.

There are no excuses for how bad fast food has gotten.

Anyone struggling without it, try getting frozen premade stuff from the grocery. Bag of chicken strips and a bag of fries is reasonable for what it is, and prep time isn't any longer than it would take to go to a restaurant and wait in line.
Hell, your local bar might have food of higher quality that's now cheaper than fast food because of all the inflation.
 
Something is weird with fast food pricing, more than just inflation. It's now surpassed fast casual pricing and is approaching sit-down restaurant pricing for much lower quality of food and service.
More and more people here are going to the Fancy Coffee Places instead of Tim Horton's because the price difference is shrinking and you actually deal with real human beans across the counter.

I wonder if Subway has caught up to Quiznos' prices by now...
 
I wonder if Subway has caught up to Quiznos' prices by now...
Subway is stupid expensive now. I had an odd craving for a meatball sub a while back and it was ridiculous, something like $15 total with chips, and the location doesn’t accept coupons. I would never get a cold cut there, with Jimmy John’s and Jersey Mike’s being the same price but much better quality and workers who speak English.
 
Sorry to double quote you, but I just saw in my fb feed where Krispy Kreme is slam packed right now because of "bogo on a dozen doughnuts if you order through the app". Why would they give you $15 of free product for having their app downloaded?

Because apps have permission to see a bunch of shit on your phone, and once the app is there they figure they can get you to pay a profitable price several times by sending you push messages and limited-time menu items. Whenever they're having slow times, they can make people crowd the store to whatever degree they want by sending whatever number of people they want an offer.
 
Back