The fact that the ''strong woman'' trope became toxic after all these years is a testament to how PC culture can ruin everything.
Back then, ''strong woman'' meant a woman of strong character, or perhaps a woman who can fight, not one that acts all superior around the men, but one who can carry her weight around the men, either physically, through combat and other drudgery, or morally, in terms of character and strength. You have no end to the number of SW chicks who can pick up a blaster or a lightsaber just as good as the rest of the boys, along with women whose moral courage and strength inspires others to fight on. Queen Amidala, for all her flaws, was both in TPM. During the age of anime dominance in culture, ''strong women'' were both attractive and interesting, if not because not only were they sexually attractive, but some of them can be really powerful in combat, and nobody had a problem with that.
But now, the moment you plaster ''strong woman'' on something, people run for the hills, because the PC version of it is a total bitch who swings her power around like a big swinging dick to batter the men with. There's also nothing behind it all; if you take away the fact that they're women and transfer their personality and characteristics onto a man, you'll just get a sour son of a bitch who might be strong, but is a complete dickweed and hard to work with.
I'm not gonna say Rey is an example of it; she's just a cipher, a goody-goody two-shoe avatar for Kathleen Kennedy. But more than enough of modern ''strong woman'' archetypes have annoyed both men and women to the point where the concept of a ''strong woman'' is automatic cancer to them.