Sweet Baby Inc. and the Steam Curator Group Conspiracy - The company that is responsible for the diarrheic video game writing.

Agreed. There's another factor is the Journey to the West fatigue. If you live anywhere close to the sinosphere, you'll be exposed to Journey to the West one way or another, be it from a TV show, literature study or reference in other media, so much so that at some point you'll get tired of the same story being told over and over again. Whatever the twist they have in place for the story is yet to be seen and the gameplay is so-so.
not just in the sinosphere, games like dota and league of legends added the monkey king as a playable guest character. probably other games too.
 
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Why isn't it okay to look at the list of games they have worked on and go "Oh they only seem to work on bad games, I won't touch them" I don't fucking understand anymore, make it make sense.
Of course that's okay. Most people won't, because it takes effort. And you're definitely not supposed to tell anyone else. If they were scamming on the street, you'd probably get beat up for telling, but they're not on the street, so they have to beat you up in minecraft instead.
 
Why isn't it okay to look at the list of games they have worked on and go "Oh they only seem to work on bad games, I won't touch them" I don't fucking understand anymore, make it make sense.

It's not okay because "Current Year", because something something minorities, something something marginalized. The fact that this all started due to targeted harassment of a BRAZILIAN GAMER means this absolutely was coordinated, but no, WE'RE the racists and the sexists for pointing out how shit your product is.
 
I would argue that a lot of the time it's actually both and that the idea that it's purely an unintentional consequence of idiocy is something made up by people who can't face the idea that there's a lot of people who will knowingly fuck you over for their own gain.

Then there's gray's law: Sufficiently advanced retardation is indistinguishable from malice.
 
I would argue that a lot of the time it's actually both and that the idea that it's purely an unintentional consequence of idiocy is something made up by people who can't face the idea that there's a lot of people who will knowingly fuck you over for their own gain.
Yeah with these people its both. They're bitter, petty, and incompetent.
Why isn't it okay to look at the list of games they have worked on and go "Oh they only seem to work on bad games, I won't touch them" I don't fucking understand anymore, make it make sense.
If you notice and point it out they fear other people noticing / admitting it. They're relying solely on emperor's clothes theories of people being afraid of being called racist, sexist, bigot, etc...
Otherwise if enough people start calling it shit developers might actually start calling them shit too.

not just in the sinosphere, games like dota and league of legends added the monkey king as a playable guest character. probably other games too.
Hell I'd say the true end of Sekiro was journey to the westish
as in the special ending you have to escort the shrine maiden to the west at the end and I don't fully remember but think that you were referred to as a monkey like character several times.
 
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Why isn't it okay to look at the list of games they have worked on and go "Oh they only seem to work on bad games, I won't touch them" I don't fucking understand anymore, make it make sense.
Because it's inconvenient for them, and so they must advocate for its destruction.

These clowns leave a trail of economic devastation in their wake and the "if you hire us, our experience in diversity will earn you all the profits forever" argument kind of hits a wall when people can point at a list that shows an essentially unbroken pattern of behavior that can directly be laid at their feet. They fear the customer being more informed, but more terrifying than that is the prospect of the people above them potentially seeing this and realizing (correctly) that they are a complete waste of money that will only make products less successful.

Something like SBI-Detected is an existential threat - and a cold reminder (for them) that the momentum has officially changed. No one wants this politically-pandering half-assed bullshit made by fucking incompetents that aren't fit to lick the boots of fanfiction.net writers. Companies literally lose money hiring them chasing an audience that doesn't fucking exist and appeasing an outrage mob which will never be appeased and never buys the shit that's ostensibly supposed to appeal for them, anyway.

The simple fact is that the time of firms like SBI is coming to an end. Deep down, the smarter ones know it, and are preparing to cut-and-run, but the others will keep going as true believers until the end. Some will fuck off to other industries, a few will try to pull the Brianna Wu maneuver and get into politics, and a few will fuck off with the money, never to be seen again. The avenues for them are getting smaller though - there's only so many companies to jump to in an increasingly shrinking pond.

They will continue the grift as long as possible, but the number of firms that do this and can still make money shrinks by the day and awareness - and blastback - build each time. In the name of diversity initiatives, companies pursued an agenda that has now led to countless corporate shutdowns and mergers, overseen failure after failure, seen mass-layoffs, and even resulted in Sony (of all companies) doing some soul-searching: at their last shareholder meeting it was revealed that SIE, Sony's stateside branch for all things Playstation, had, after ten years, acquired a fucking six percent profitability index, and they are now planning to reorganize the entire brand.
 
The simple fact is that the time of firms like SBI is coming to an end. Deep down, the smarter ones know it, and are preparing to cut-and-run, but the others will keep going as true believers until the end. Some will fuck off to other industries, a few will try to pull the Brianna Wu maneuver and get into politics, and a few will fuck off with the money, never to be seen again. The avenues for them are getting smaller though - there's only so many companies to jump to in an increasingly shrinking pond.
I mean people have been saying that since what 2015 and it sure doesn't look to be all that true.
 
I mean people have been saying that since what 2015 and it sure doesn't look to be all that true.
The process has been much slower than expected, for a few reasons.

For one, we had no idea the scope of things in 2015. We didn't have any grasp of how many companies would willingly self-destruct this way. Many of us expected there to be logical responses to these trends, wherein companies would realize that maybe blowing themselves up in the name of diversity wouldn't be the best idea. With other media fields, like film, the rot is completely institutional and subsidized by the government, and since they're the only game in town, the only way to deal is to let 'em fail.

In gaming meanwhile, anyone can publish. It doesn't matter how many big studios die, the market will abide and fill the needs left behind. The way the usual suspects make headway here is through mafia tactics (essentially running themselves as protection rackets) and permissive western dev groups (as well as the translation pit). The roadblock that would allow them to have complete control - gatekeeping over publishing - isn't there, and they got here about 20 years too late to do something about it. Even if the entire AAA Industry craters, gaming will be fine - new players will step up, exactly the way they have. The fact that so many are aware of the problems now and the fact that they can't just pre-empt complaints is doing them no favors.

When's the last fucking time you saw a piece come out trying to get ahead of a given controversy and you saw fucking anyone treat it with anything other than ridicule?

Which dovetails nicely into the easy way to see how we're doing - namely, analysis of how Journalism is currently going (since this is, essentially, their forward-facing PR branch). Many of the usual suspects from 2014 are still around now, but cursory examination shows you a whole new paradigm. All the Journos who could hack it in other fields, or who could afford their exit? They're gone. The only ones left are the absolute dregs from that time period, fighting over an increasingly small pool of jobs that are constantly bleeding out. No one is interested in this anymore and eventually even the most dedicated group of slacktivists run out of other people's money. It's not even just Game Journalism at this point - even the fucking Washington Post has basically gone: "No, we cannot do this anymore, we're completely revamping shit, shape up or ship out."

It's going much slower than any of us would like, and it's going to cause a lot of damage going down, but we are ultimately making headway.
 
resulted in Sony (of all companies) doing some soul-searching: at their last shareholder meeting it was revealed that SIE, Sony's stateside branch for all things Playstation, had, after ten years, acquired a fucking six percent profitability index, and they are now planning to reorganize the entire brand.
This Sony?

1.JPG
2.JPG
 
more terrifying than that is the prospect of the people above them potentially seeing this and realizing (correctly) that they are a complete waste of money
The process has been much slower than expected, for a few reasons.
Its because the people on top are the ones pushing this, and they don't really care if every game company they hold sway over perishes in the process of pushing their message/demoralizing
 
Its because the people on top are the ones pushing this, and they don't really care if every game company they hold sway over perishes in the process of pushing their message/demoralizing
Most importantly - they want this message to spread, and the loss of money is imaterial. Pretty sure they can cover the loss of funds later.
 
Because it's inconvenient for them, and so they must advocate for its destruction.

These clowns leave a trail of economic devastation in their wake and the "if you hire us, our experience in diversity will earn you all the profits forever" argument kind of hits a wall when people can point at a list that shows an essentially unbroken pattern of behavior that can directly be laid at their feet. They fear the customer being more informed, but more terrifying than that is the prospect of the people above them potentially seeing this and realizing (correctly) that they are a complete waste of money that will only make products less successful.

Something like SBI-Detected is an existential threat - and a cold reminder (for them) that the momentum has officially changed. No one wants this politically-pandering half-assed bullshit made by fucking incompetents that aren't fit to lick the boots of fanfiction.net writers. Companies literally lose money hiring them chasing an audience that doesn't fucking exist and appeasing an outrage mob which will never be appeased and never buys the shit that's ostensibly supposed to appeal for them, anyway.
I disagree.

I think SBI "freaking out" over the groups is just performative. Time and time again we've seen that this is what they want. They want the messy and bad press - because it's all attention. It's fawning news articles, interviews, and clout. "Freaking out" is what they have to do on the surface - much like when this happened last time. If this wasn't happening naturally, they would just do it to themselves and cry wolf (aka Brianna Wu or Keffals). They use this in their marketing pushes and whatnot.

This also isn't a signal for a change in direction for companies - this is a sign of the death knell for companies. While SBI is dogshit - a healthy/successful company wouldn't even have a place for them to interface. AAA games quite simply got too big and it's caused a massive brain drain that the companies can't deal with. They hired SBI to try and fix it - it isn't working and eventually they'll stop - but then they're right back at the same place of "how the fuck do we source this?".


It's why games feel "old" - because AAA doesn't have the talent or drive anymore to change the industry. It's why remasters/remakes are so popular - because you don't need someone to come up with something new. It's why each minor successful game gets copied endlessly (the absolute tidal wave of MOBAs, Arena Fighters, Card Games, 4-person PVE live service games, and Battle Royales) - because new ideas aren't coming from the studios anymore.

SBI (and their message) isn't a cornerstone for corporations - it's just something they're latching on to in hopes it helps stop the bleeding (and it won't because not a single soul at SBI has delivered a massive title). Once the experiment is over - they'll scramble onto the next thing until they realize they're going to have to right-size teams and expectations - but not until trying to coast on the remake/remaster/carbon copy train as long as possible.
 
It's not okay because "Current Year", because something something minorities, something something marginalized. The fact that this all started due to targeted harassment of a BRAZILIAN GAMER means this absolutely was coordinated, but no, WE'RE the racists and the sexists for pointing out how shit your product is.
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They're still going to be run by out-of-touch boomers, and Sony is still... Y'know, the same Sony that thought that trying to funnel PC Gamers into PSN was going to work.

So there's that.

Tanner Glass said:
I disagree.

I think SBI "freaking out" over the groups is just performative. Time and time again we've seen that this is what they want. They want the messy and bad press - because it's all attention. It's fawning news articles, interviews, and clout. "Freaking out" is what they have to do on the surface - much like when this happened last time. If this wasn't happening naturally, they would just do it to themselves and cry wolf (aka Brianna Wu or Keffals). They use this in their marketing pushes and whatnot.

This also isn't a signal for a change in direction for companies - this is a sign of the death knell for companies. While SBI is dogshit - a healthy/successful company wouldn't even have a place for them to interface. AAA games quite simply got too big and it's caused a massive brain drain that the companies can't deal with. They hired SBI to try and fix it - it isn't working and eventually they'll stop - but then they're right back at the same place of "how the fuck do we source this?".


It's why games feel "old" - because AAA doesn't have the talent or drive anymore to change the industry. It's why remasters/remakes are so popular - because you don't need someone to come up with something new. It's why each minor successful game gets copied endlessly (the absolute tidal wave of MOBAs, Arena Fighters, Card Games, 4-person PVE live service games, and Battle Royales) - because new ideas aren't coming from the studios anymore.

SBI (and their message) isn't a cornerstone for corporations - it's just something they're latching on to in hopes it helps stop the bleeding (and it won't because not a single soul at SBI has delivered a massive title). Once the experiment is over - they'll scramble onto the next thing until they realize they're going to have to right-size teams and expectations - but not until trying to coast on the remake/remaster/carbon copy train as long as possible.

All good observations, but critically missing something: The SBI grift is not anything new.

There has been consulting firms that basically exist to perpetuate themselves and nothing more around for decades. They've been a stalwart thing people in the corporate world have made fun of for years (Dilbert constantly made fun of these firms, with good reason) and they've been responsible for murdering numerous IPs and projects long before modern neoprogressive politics was ever a thing, and will be around long after it's left the public consciousness. Boomers in upper management are often completely out-of-touch with what the customers want, and they normally use these firms to triangulate what the customers are after - sometimes this pays off huge, as it did when Campbell's hired Doctor Howard Moskowitz in the 1980s. However, other firms just bring disaster and failure with them - some good examples include Q5 (single-handedly ruined ABC's top-rated show), and Boston Consulting Group (who purportedly had a staffer of theirs advise John Antioco to not deal with or purchase Netflix).

As long as companies are run by hilariously out of touch people, they will hire firms that are, if anything, even more out-of-touch.
 
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