So it's worse than that. I spent time writing ad copy after I took a job working with a media company 2 years ago and every time you make a good script, they reject it and demand you make it fit a template built solely on demographic data that's over 3 years old and heavily compromised by the area they chose to do the study.
Case in point, of you want to advertise to mother'sof children under 12 in an area with less than 150k people, they base it off of Atalanta suburbs, no matter where you are in the county. Single males with a bachelor's degree and no children and under 45? That data set comes out of Seattle.
When you try to tailor a message to a specific area, you'll have some idiot 2o something chick with a degree in advertising out of a diploma mill screech about how it won't work because the data on hand doesn't agree.
This just one of the many reasons why letting women in the workplace at a level higher than getting coffee has been a disaster for the Western economy. Women simply can't think outside of their own frame of reference and will try to get you fired for having ideas and experiences outside of their own.