A lot of things like lingerie football, mud or jello wrestling, foxy boxing, etc. predated the ubiquity of online pornography. With online pornography being readily accessible, in order to attempt to survive, they have to pretend to take themselves seriously. It doesn’t work of course. Hell, even breastaurants are going away because it’s easier to jerk off instead of paying for shitty, overpriced food and overtip girls who pretend to be nice to you. Now you can get that experience on OnlySimps or Twitch.