What is the goal of our content?
To excite me. The goal of our content is to excite me. That may sound
weird to some of you, especially if you’re new but to me it’s what’s most
important. If I'm not excited to get in front of that camera and film the video, it’s
just simply not going to happen. I’m not fake and I will be authentic, that’s partly
why the channel does so well. And if i’m not excited by the video, we’re fucked.
Luckily, I'd say I'm a pretty predictable guy. (at least in this regard haha) What
excites me is what I believe will make the audience happy. That’s what it always
has been and always will be. I’m willing to count to one hundred thousand, bury
myself alive, or walk a marathon in the world’s largest pairs of shoes if I must. I
just want to do what makes me happy and ultimately the viewers happy. This
channel is my baby and I've given up my life for it. I’m so emotionally connected
to it that it’s sad lol. But this is the one thing I will never compromise on, I have 0
issues throwing away a multi million dollar video if I don’t think it’s up to my
standards and is good for the audience. We must always be improving and
innovating. The camera angles need to always get better, the pacing, the story,
the jokes, the color, the lighting, the music, the props, the people, our framing,
our ideas, literally everything must always be improving and innovating. Because
that is what excites me. That’s literally what I live for, to see these videos get
better and better and ultimately make the viewers happy.
TL;DR Jimmy's life is attached to his channel & success, and wants videos to "excite him".