US The Unholy Truth Behind 'Black Myth: Wukong's Massive Sales and False Hype - "without the rabid fanbase of Chinese nationalists and Gamergaters at the ready, I’m not sure anybody would be talking about Black Myth: Wukong in 2024"

Article Archive
b1-win64-shipping_iv6w341p3v.jpg
In Black Myth: Wukong, after I crushed a nasty snake boss, the game’s heroic monkey protagonist triumphantly marched through the temple gates only to find... another boss. I wearily trounced this bear boss too, but what I really wanted was new characters to chat with or a nice spot to lay my head. Perhaps in the game’s next chapter? No shot. I walked forward, only to enter another area full of aggressive beasts and visually appealing swathes of barren wasteland.

After 10 years of game development, Chinese developer Game Science’s Black Myth: Wukong has had a viral reception, a Tencent minority investment, and unbelievable success on Steam. But while sinking a dozen hours into Black Myth, I couldn’t help but think of how gamers over the years would have complained if Elden Ring or Diablo IV contained such a sparse amount of content. Wukong’s world feels empty and devoid of life. (If that sounds familiar, I’m echoing what some players said about Starfield last year, another 60-hour RPG saga, which ironically had loads of side quests and was, in fact, much livelier than the internet might have you believe.)

Judged by its own merit (cultural and political context aside), Black Myth isn’t a particularly inventive game, even if the boss fights are very fun. The environments feel stale and small when you realize most doors stay glued shut and most walls aren’t climbable. When I ran through the outer limits of each biome, I found a deserted terrain with nothing to do. In between big bosses, the game doesn’t offer you any chance to reflect, rest, or enjoy the scenery. Instead, it merely pushes you to the next stage. The assets for the lands repeat; it’s almost as if you’re trudging through a maze. I haven’t come across any side content in the 12 hours I’ve explored the game. And for non-Chinese speakers, a common refrain is that the narrative and rough translation are confusing. I recommend turning on Chinese dialogue for more flavor and ambiance, but even then it sounds like one guy is acting out all the voices.

If Black Myth: Wukong isn’t as good as reviews say (it’s currently got an 81% on Metacritic, while Steam users have given it a 10/10), then what’s behind the title’s astronomical success? Months before the game’s launch, it had already drummed up an online furor that would eventually translate into Steam sales. And some self-proclaimed Gamergaters even suspect it’s part Chinese nationalism and part hype driven by the side of the internet that hates diversity and inclusion. This unholy combination may have inadvertently revealed a new path to success for edgy but ultimately mediocre video games.

Activating the ‘Anti-Woke’ Mob​

b1-win64-shipping_vnufrojk63-1.jpg
Monkey meditating. Game Science
Last year, IGN published a report about the studio being plagued by claims of sexism, a piece that was critiqued by online users, which said that the evidence of sexism was merely vulgarity. The evidence cited included social media posts that likened game development to birthing a child and the creator’s excitement to sporting an erection. (Inverse confirmed the translations independently.) The logo for Game Science was also noted by Chinese content creators for its resemblance to sperm. The reality is that IGN’s report likely did not dissuade Chinese gamers from supporting Black Myth very much, as it described an internet culture many are familiar and comfortable with. In fact, the controversy may have boosted sales by raising awareness of the game.

Once upon a time, coming forward with cultural complaints about a piece of media might have facilitated healthy discussions and smarter consumption a few years ago, but in today’s climate, it’s more likely to trigger angry factions online and fuel sales of an otherwise ordinary product. It’s possible a similar phenomenon happened to PlayStation’s Stellar Blade, where a series of articles about the misogyny and objectification contained in the game ultimately worked to drive engagement.

Wooing Chinese Gamers​

b1-win64-shipping_p3bolldlfj.jpg
Biomes reuse assets. Game Science
At the same time, Chinese gamers have really needed a win. Considering how China banned consoles for 15 years, the country doesn’t have the most robust game development scene. In a regulatory environment that’s been harsh on gaming addiction and ruthless with approving new titles — as the Game Science developers themselves have noted in a blog post cited by IGN — few blockbuster releases like Black Myth have made it through a decade of development to compete with the likes of Ragnarok.

In many ways, Black Myth feels like a love letter back to Chinese culture and history. Journey to the West is one of the first Chinese novels I ever read, and it’s considered one of the four great literary classics. Some of the in-game temples are based on real-life locations.

All of these elements combined are a recipe for instant success. But without the rabid fanbase of Chinese nationalists and Gamergaters at the ready, I’m not sure anybody would be talking about Black Myth: Wukong in 2024. We’ve been fed to the gills with great games that challenge our expectations, make us fall in love with the characters, and obsessively draw fan art or write odes to the narrative. A retelling of a 432-year-old tale with pretty trees and Ragnarok-style combat doesn’t entirely hit the spot.

By Shannon Liao, taiwanese-american whore
 
what I really wanted was new characters to chat with or a nice spot to lay my head. Perhaps in the game’s next chapter? No shot. I walked forward, only to enter another area full of aggressive beasts and visually appealing swathes of barren wasteland.
Yes, that's totally reasonable - I'm sure people that seek out action-adventure soulslike primarily want to have nice spots to lay their head or listen to npc dialogue.
gamers over the years would have complained if Elden Ring or Diablo IV contained such a sparse amount of content.
And I liked Elden Ring less than Dark Souls precisely because it just felt unnecessarily bloated and unfocused.

Games journalists cannot fathom not being the target audience, ever. For all the talk about diversity and empathy, there isn't a moment where they take an inner step back and think "Maybe I am not who this is supposed to appeal to. Let me try and imagine whether someone from that group would enjoy it and try to view it from a perspective different to my own."
 
It's a good game made better by this kind of impotent screeching. If she thinks the game is nothing but empty areas in between bosses and the combat is worse than nu-GoW's, then I can tell immediately she was filtered by the first area. I'm not sure why this idiot feels the need to plug GoW:R in every other paragraph. Monkey game shits all over that and will be remembered in ten years along with Hogwarts Legacy as the games that broke the brains of $25-per-article hack writers such as these. Meanwhile the only things people are going to remember about GoW:R are the emasculation of Kratos and SBI mandated black Asgardians.
 
The Chinese are honorary whites now (always have been).

Judged by its own merit (cultural and political context aside)
What political context? Does Sun Wukong quote Mao or what?
How it this game's political context different from that of Dragon Ball?
Why shouldn't you judge a game by ON its own meritS, you illiterate whore?

while Steam users have given it a 10/10
Steam doesn't have a 10-point scale, it has "recommend" and "don't recommend".
 
I actually have suspected that a lot of the drive behind it is Chinese hype for a game based on a mythology from their own culture, but to be fair it does look like an enjoyable monkey souls type game.

I just honest to God hate monkeys too much to even play it. For once I'm not even being racist, I'm talking about the jungle dwelling tree swinging variety, I can't stand em.
 
And some self-proclaimed Gamergaters even suspect it’s part Chinese nationalism and part hype driven by the side of the internet that hates diversity and inclusion. This unholy combination may have inadvertently revealed a new path to success for edgy but ultimately mediocre video games.
>Fam, this is dangerous. What if companies figure out that making games gamers actually want will be successful? This could drastically reduce trans and BIPOC representation in video games and increase racism.

But don’t worry, journo-scum; Super-Jew Larry Fink will pay for an endless stream of anti-White, fat, trans, and BIPOC propaganda. I just can’t guarantee anyone will play it.
 
Its simple really. Monkey game shows an interesting world, fascinating characters and the gameplay is quite fun. Whereas Concord is a bunch of Geriatrics trying to re-enact Overwatch (and that game is woefully woke especially 2) and Dustborn has you play as a villain that doesn't realize they're a villain. "SJW Simulator" is an apt description for it. Not helping that the protag is an annoying cunt and the world they're presenting is a Leftypol meme.
 
what I really wanted was new characters to chat with or a nice spot to lay my head. Perhaps in the game’s next chapter? No shot. I walked forward, only to enter another area full of aggressive beasts and visually appealing swathes of barren wasteland.
I know absolutely fuckall about this game. But from this excerpt alone I'm left with the impression the devs were going for "action packed, wreck shit or get wrecked, adventure" and not "open world RPG where half of the gameplay is interacting with friendly/neutral NPCs on safe ground."
Both formats have merit. If your criticism boils down to "it plays like one genre when I wish it was another," then you have no valid criticism.

Games journalists cannot fathom not being the target audience, ever.
Seems to be the fundamental error of pompous leftists in general. They tacitly assume everyone thinks just like them. At least on the fundamental level. Anyone who doesn't is just some fringe, yet vocal, outlier.
The same set of reasons why they can't comprehend why you like a video game they don't are also why they can't fathom the concept that people who hail from effectively-stone-age shitholes tend to harbor more than a few stone age ideas within them. Or why they failed to understand that being a condescending prick to literally half the country didn't win them votes back in 2016 for that matter.
 
Back