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US US Politics General - Discussion of President Biden and other politicians
- Thread starter SeniorFuckFace
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Trump courts conservative male influencers to try to reach younger men
Associated Press (archive.ph)
By Matt Brown
2024-09-03 09:27:12GMT
WASHINGTON (AP) — At first glance, there’s little that a 78-year-old former president and a 23-year-old internet personality might have in common.
Donald Trump admitted in a recent appearance on Adin Ross’ show that he only “more or less” understood livestreaming, the publishing of live video on social media. But he told Ross he appreciated that the show was part of “the new wave” of information — and he credited his youngest son, 18-year-old Barron, for helping educate him.
“My son’s told me about you, and they told me about how big, he said, ‘Dad, he’s really big,’” Trump said during their two-hour conversation.
Trump’s campaign has fully embraced the bravado-filled, macho, often contrarian online spaces popular with a subset of younger men on livestreaming platforms like Twitch and Kick, as well as on YouTube, TikTok and Instagram. The former president has appeared with the influencer Logan Paul, another personality Trump said was a favorite of his youngest son, and spoke on X with multibillionaire Elon Musk, a figure revered by many younger conservatives.
The computer scientist and podcaster Lex Fridman, who also has a large audience of mostly younger men, said he will soon host an episode with Trump.
Both Trump and Vice President Kamala Harris are competing for voters who increasingly get most of their news from non-traditional sources. Trump’s campaign aides talk to conservative influencers about potential topics and guests, while the Harris campaign credentialed around 200 content creators to the recent Democratic National Convention, with some getting free hotel stays and other perks from aligned liberal groups to be in Chicago.
“This election is where influencers as news sources have really matured into a place where campaigns have real outreach programs and treat them almost like segments of the media,” said Tammy Gordon, a digital communications strategist. “And that’s one of the really neat things about the evolution of political advertising. Plus, the scary thing is that you can so finely slice and dice the electorate that you’re feeding different messages in different places.
“That’s both a cool thing about technology and a terrifying thing about political advertising,” she added.
It is unclear how much the Trump campaign’s ventures into online media will boost his campaign. The same social media platforms are filled with content creators highly critical of the former president who go viral by the same algorithms as Ross and other pro-Trump personalities.
But Trump cultivating memes is in some ways an evolution of the strategy he used to boost his persona as a playboy, businessman and mogul. That image helped make him a New York tabloid darling in the 1980 and 1990s, a television personality with “The Apprentice” in the 2000s and, ultimately, president in the 2010s.
The campaign now hopes to leverage Trump’s celebrity and bombast to garner attention online and in traditional media in ways that implicitly push his message to audiences who may not pay attention to political news. It views men under 50, including many Black and Hispanic men, as key demographics where Trump can make inroads.
Younger Americans, communities of color and immigrant communities are all more likely than older or white Americans to receive their news online or from social media.
In his appearance with Trump, Ross toned down his normally provocative persona and swapped out his normal discussion topics of video games, sports and women for Trump’s foreign policy and immigration talking points.
Ross gifted Trump a Rolex watch and then walked with him to sit inside a Tesla Cybertruck decaled with a picture of the former president’s face after the July assassination attempt at a rally, along with images of a bald eagle and an American flag. Then the two danced outside the truck.
Ross is an internet personality who gained prominence in 2020 by livestreaming video games with now-professional basketball player Bronny James, son of NBA legend LeBron James, and later appearing with rappers like Lil Uzi Vert. He became known for making provocative comments about sexuality and women on his livestreams.
His stunts regularly brought him an audience of hundreds of thousands of mostly men but also suspensions across platforms for repeatedly using slurs and other transgressions. He was permanently banned from Twitch in 2023 for what the platform called “hateful conduct.” He increasingly espoused right-wing political views as he developed friendships with figures like Andrew Tate, a controversial influencer who was recently put under house arrest over new allegations of human trafficking with minors.
The presidential campaign is hitting its apex at a time of perceived challenge for many young men, particularly those without a college degree who are struggling economically. Conservative politicians and internet personalities have sought to address a bevy of grievances.
Solomon Brent is one of four men who post daily reaction videos to their YouTube channel, CartierFamily, offering their Gen Z, Black, right-wing perspective on the political news of the day to more than 1 million subscribers with hyperbolic headlines and casual conversation. They joke about former CNN host Don Lemon, praise conservative commentators who “destroy” and “obliterate” liberal politicians and activists, and mix their banter in with everyday debates over relationships, sports, music and other ostensibly non-political topics.
“I think they just see our raw, honest opinions. We just pull up a clip that we’ve seen happen for the day and we just react to it,” Brent said. “We keep it all the way real about pretty much everything.”
The videos have found appeal with an audience that is overwhelmingly male and under the age of 40, the group said, citing YouTube’s analytics.
After garnering a following online with their videos, the group behind CartierFamily met top Trump aides at a 2021 Turning Point USA event, who have since “connected some dots for us,” Brent said, with political connections, amplifying content and flagging stories to discuss to their audience.
The Trump campaign declined to disclose the number of online conservative creators it is working with in a similar manner to CartierFamily.
“Our strategy has always been to meet voters where they are and that means entering nontraditional media spaces,” said Janiyah Thomas, the Trump campaign’s Black media director. “Black podcasters hold significant influence over this election, and it is important to utilize diverse voices to amplify our message to the Black community.”
Harris’ presidential candidacy, meanwhile, has ignited an explosion of organic engagement online that the campaign has sought to harness, especially on platforms popular with younger Americans and people of color like Instagram, TikTok and YouTube.
The campaign is paying close attention to Harris’ online footprint and responding with its own content echoing its newfound online supporters. Creators have also been welcomed by the broader progressive movement; multiple creators confirmed that liberal groups closely aligned with Democrats offered perks like paid flights, parties and hotel rooms to cover the Democratic National Convention in Chicago.
Harris is also capitalizing on the White House’s years of engagement with the influencers to promote its agenda and hear their interests.
“I think there’s a lot to critique about (Biden) but, comparatively, the Republican Party doesn’t have the same level of support or creator outreach,” said Kahlil Greene, a TikTok influencer who creates American history videos that often go viral across platforms. “If I had to give them a review, I would definitely rate it positively. And I think they have really pioneered a new way of interacting with the public that, no matter how you feel about the details you can critique, you have to give them credit for that.”
Donald Trump admitted in a recent appearance on Adin Ross’ show that he only “more or less” understood livestreaming, the publishing of live video on social media. But he told Ross he appreciated that the show was part of “the new wave” of information — and he credited his youngest son, 18-year-old Barron, for helping educate him.
“My son’s told me about you, and they told me about how big, he said, ‘Dad, he’s really big,’” Trump said during their two-hour conversation.
Trump’s campaign has fully embraced the bravado-filled, macho, often contrarian online spaces popular with a subset of younger men on livestreaming platforms like Twitch and Kick, as well as on YouTube, TikTok and Instagram. The former president has appeared with the influencer Logan Paul, another personality Trump said was a favorite of his youngest son, and spoke on X with multibillionaire Elon Musk, a figure revered by many younger conservatives.
The computer scientist and podcaster Lex Fridman, who also has a large audience of mostly younger men, said he will soon host an episode with Trump.
Both Trump and Vice President Kamala Harris are competing for voters who increasingly get most of their news from non-traditional sources. Trump’s campaign aides talk to conservative influencers about potential topics and guests, while the Harris campaign credentialed around 200 content creators to the recent Democratic National Convention, with some getting free hotel stays and other perks from aligned liberal groups to be in Chicago.
“This election is where influencers as news sources have really matured into a place where campaigns have real outreach programs and treat them almost like segments of the media,” said Tammy Gordon, a digital communications strategist. “And that’s one of the really neat things about the evolution of political advertising. Plus, the scary thing is that you can so finely slice and dice the electorate that you’re feeding different messages in different places.
“That’s both a cool thing about technology and a terrifying thing about political advertising,” she added.
It is unclear how much the Trump campaign’s ventures into online media will boost his campaign. The same social media platforms are filled with content creators highly critical of the former president who go viral by the same algorithms as Ross and other pro-Trump personalities.
But Trump cultivating memes is in some ways an evolution of the strategy he used to boost his persona as a playboy, businessman and mogul. That image helped make him a New York tabloid darling in the 1980 and 1990s, a television personality with “The Apprentice” in the 2000s and, ultimately, president in the 2010s.
The campaign now hopes to leverage Trump’s celebrity and bombast to garner attention online and in traditional media in ways that implicitly push his message to audiences who may not pay attention to political news. It views men under 50, including many Black and Hispanic men, as key demographics where Trump can make inroads.
Younger Americans, communities of color and immigrant communities are all more likely than older or white Americans to receive their news online or from social media.
In his appearance with Trump, Ross toned down his normally provocative persona and swapped out his normal discussion topics of video games, sports and women for Trump’s foreign policy and immigration talking points.
Ross gifted Trump a Rolex watch and then walked with him to sit inside a Tesla Cybertruck decaled with a picture of the former president’s face after the July assassination attempt at a rally, along with images of a bald eagle and an American flag. Then the two danced outside the truck.
Ross is an internet personality who gained prominence in 2020 by livestreaming video games with now-professional basketball player Bronny James, son of NBA legend LeBron James, and later appearing with rappers like Lil Uzi Vert. He became known for making provocative comments about sexuality and women on his livestreams.
His stunts regularly brought him an audience of hundreds of thousands of mostly men but also suspensions across platforms for repeatedly using slurs and other transgressions. He was permanently banned from Twitch in 2023 for what the platform called “hateful conduct.” He increasingly espoused right-wing political views as he developed friendships with figures like Andrew Tate, a controversial influencer who was recently put under house arrest over new allegations of human trafficking with minors.
The presidential campaign is hitting its apex at a time of perceived challenge for many young men, particularly those without a college degree who are struggling economically. Conservative politicians and internet personalities have sought to address a bevy of grievances.
Solomon Brent is one of four men who post daily reaction videos to their YouTube channel, CartierFamily, offering their Gen Z, Black, right-wing perspective on the political news of the day to more than 1 million subscribers with hyperbolic headlines and casual conversation. They joke about former CNN host Don Lemon, praise conservative commentators who “destroy” and “obliterate” liberal politicians and activists, and mix their banter in with everyday debates over relationships, sports, music and other ostensibly non-political topics.
“I think they just see our raw, honest opinions. We just pull up a clip that we’ve seen happen for the day and we just react to it,” Brent said. “We keep it all the way real about pretty much everything.”
The videos have found appeal with an audience that is overwhelmingly male and under the age of 40, the group said, citing YouTube’s analytics.
After garnering a following online with their videos, the group behind CartierFamily met top Trump aides at a 2021 Turning Point USA event, who have since “connected some dots for us,” Brent said, with political connections, amplifying content and flagging stories to discuss to their audience.
The Trump campaign declined to disclose the number of online conservative creators it is working with in a similar manner to CartierFamily.
“Our strategy has always been to meet voters where they are and that means entering nontraditional media spaces,” said Janiyah Thomas, the Trump campaign’s Black media director. “Black podcasters hold significant influence over this election, and it is important to utilize diverse voices to amplify our message to the Black community.”
Harris’ presidential candidacy, meanwhile, has ignited an explosion of organic engagement online that the campaign has sought to harness, especially on platforms popular with younger Americans and people of color like Instagram, TikTok and YouTube.
The campaign is paying close attention to Harris’ online footprint and responding with its own content echoing its newfound online supporters. Creators have also been welcomed by the broader progressive movement; multiple creators confirmed that liberal groups closely aligned with Democrats offered perks like paid flights, parties and hotel rooms to cover the Democratic National Convention in Chicago.
Harris is also capitalizing on the White House’s years of engagement with the influencers to promote its agenda and hear their interests.
“I think there’s a lot to critique about (Biden) but, comparatively, the Republican Party doesn’t have the same level of support or creator outreach,” said Kahlil Greene, a TikTok influencer who creates American history videos that often go viral across platforms. “If I had to give them a review, I would definitely rate it positively. And I think they have really pioneered a new way of interacting with the public that, no matter how you feel about the details you can critique, you have to give them credit for that.”
TwoToes
kiwifarms.net
- Joined
- Jul 31, 2024
Did anyone listen to the Lex podcast? I've listened/watch all trumps speech and podcasts but I don't know if I can stomach a Lex interview with him. Mainly on Lex
- Joined
- Apr 1, 2017
It was cut home ec, woodshop, metal shop, automotive shop, or stop inventing positions for their friends and paying themselves millions of dollars a year.
God forbid they not raise their salaries to millions each year in a school district where the average median income is $24K a year.
It had nothing to do with cutting learning to read. It was all about, like you said, administrative bloat in positions and pay.
- Joined
- Jul 25, 2019
I watched it. Nothing interesting happened, not even any cringe. The only revelation is that Trump is pro-weed legalization (which apparently is announced already) and that her said what Tucker and others have been saying in that he only didn't release the JFK assassination files because he was advised to leave it classified by people who he no longer trusts.
All in all a good chance to give his policy positions to a new audience without someone calling him racist the whole time.
grocerygoblin
kiwifarms.net
- Joined
- Aug 25, 2023
View attachment 6378558
They'd rather sink with a sycophant sucking them off instead of rebuild any sense of actual trust with the public.
- Joined
- Jul 16, 2019
I hate this bitch so much.
- Joined
- Apr 23, 2018
on the adin ross and theo von ones he was quick to say how much Baron liked both of them. I wouldn't be surprised if Baron had some to do with it, it's a great strategy. Shawn Ryan is a different age group for sure, but him doing the rounds on podcasts is just a great sign of Trump (and his team) understanding the changing face of media. He told that weird creepy lex guy that the tv was getting old and losing relevance.
That makes me wonder too, wasn't he gonna do another space thing on X with musk?
- Joined
- Mar 23, 2024
Trump should try to get Zach Hadel to have him on his podcast and have Zach do his Trump impression the entire time. More realistically Shane Gillis could do the same thing.
- Joined
- Jul 14, 2024
YOUNG MAN
I'm the exact same boat. It's tough to get through one hour of Lex's autism.
- Joined
- Jan 14, 2023
At this point I think it's fair to say Rogan will have Trump and RFK on his podcast next month.
Falcos_Commisar
kiwifarms.net
- Joined
- May 18, 2020
Ok and how many will show up on election Day?
- Joined
- Jul 14, 2024
- Joined
- Jan 14, 2023
Better odds than talking to dead horse on mainstream media.
- Joined
- Nov 15, 2021
I remember in the 90s, when those programs were being dumped left and right, there was a bunch of talk about how they were a waste of time because everyone needs to go to college. Besides, home ec is sexist, you're just going to hire a maid or something once you get your laptop caste job.
- Joined
- Jul 25, 2019
Listened to the Rogan/Baker episode today (I needed lots of podcasts. I'm scraping the bottom of the barrel listening to that spook) and something has changed in the way Rogan talks about Trump. He's been trying to play it towards the middle for a long time, but they were both pretty unequivocally pro Trump and on board with the idea that 2020 was stolen.
With that and the Freidman interview, it's much more likely than even two weeks ago.
- Joined
- Oct 3, 2022
I was probably one of the last wave of practical life classes, did shops more for fun, but Home Ec was one I really paid attention to because by jr high I was aware that scifi nerds like me aren't drowning in pussy so I'd better learn to cook for myself
iirc Trump signed the Farm Bill that allows for all that gas station bootleg weed
- Joined
- Jul 2, 2021
She's such a smug, mouthy cunt isn't she?
Gondolindrim
kiwifarms.net
- Joined
- Nov 5, 2020
The new talking point is in: Kamala isn't pandering and acting stupid to endear herself to The Black People. She's "code switching"
Yes, the woman who was raised by two wealthy college graduates is definitely hiding her inner self from the white man
Yes, the woman who was raised by two wealthy college graduates is definitely hiding her inner self from the white man
- Joined
- Jun 11, 2024
I don't think mister Ryan L. Nave will see this, but my response comes from the heart: Don't care. It's still retarded. Feeling you need to talk like a stupid cunt to communicate with black people is racist by your own standards. Talk normal. Honk honk!
- Joined
- Jan 14, 2023
Jesus fucking Democrats nonstop gaslighting is exhausting.
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