I am really curious to see if they learn anything from their mistakes in the previous event. I am very doubtful this will be the case.
They are not event organizers, and it shows. So that's not the added value they bring in. They are supposed to be the faces and bring in the marketing, know how to best monetize in spaces they are experts in.
The marketing in the previous event was horribly lazy. And even worse than this, mostly consisted of Twitter splapfights and controversies. Monetization was not clever either. Now, they are both at their lowest popularity wise, and still digging.
Honestly, if they really want to organize it and make it successful, they could just hire competent people to supervise the operational and marketing side of things.