The weirdest part about him is that he claims to be private about his life as some sort of shield to hide behind.
He doesn't comment on his life or anything, but then when something slips and we see behind the curtain, he reminds us that he won't comment on anything. When a half a million people saw him return to the States after leaving his wife, and not wearing a ring, there were many superchats asking him what happened and wishing him well, and he shrugged. He hasn't really explained the context of needing a new place, or what's going on with his marriage/gf, Well, if he won't comment, all we are to do is make assumptions based on what we can see when we see behind the curtain, and it was starting to paint a bad picture.
It seems that the bad picture is all there really was.
Literally zero PR or brand management skills.
And if previous posts from his exes in this thread are to be believed, a lot of his decisions like dumping the Brit for being black, and choosing Liz over the other one because his fans wanted him with an Aryan euro pureblood or whatever, then there's really less there than it seemed.