From an outsider's perspective, it's pretty easy to understand Nick's appeal. He's a younger, normal looking guy who's a great hypeman and produces a lot of entertaining, easy to digest soundbites, in contrast to most commentators in alternate right wing circles who are miserable, fuddy duddy doomers who spend every muttering the same boring rant about how niggers are evil over and over for years at a time. This has drawn younger people towards him who have been casted off by the mainstream left for being a white male, yet are bored and put off by the unrelatable spergs that occupy most of the dissident right.
Yes, Nick has major character flaws (his association with retards like Ethan Ralph and Kanye, his narcissism, his constant flip flopping, his poor handling of the Ali situation, etc...) and is definitely a lolcow, but I see why he's become arguably the most prominent figure in the non-mainstream right.
Also, I am not a women hating incel by any means, but Nick poking fun at women with his "your body, my choice" meme is funny and based. Why does Kiwi Farms simp so much for a demographic that, if given the choice, would overwhelmingly vote for every user of this site (especially Null) to be debanked, jailed, and possibly even killed for laughing at trannies and therefore "perpetuating the trans genocide"? (And no, the few dozen or so TERFs that make up Beauty Parlor do not represent the mainstream opinion of women. Beauty Parlor is the exception, not the rule.)
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