Brandon Hilton likes to say he was “born on Myspace’’ because that’s where it all started.
He recalled being fresh out of high school when a friend told him about the social networking site, which was a first of its kind in the mid-2000s. He signed up using the desktop computer at his grandma’s house and added a basic profile picture, but things didn’t stay basic for long.
Hilton expanded his content as he gained more friends on the site. He credits his platinum blonde hair and the eccentric photos his grandma took of him in her garage for helping him stand out.
Once he reached a million friends on Myspace, that’s when he started getting opportunities to work with photographers and producers, he recalled.
“Then I was like, ‘Alright, I should probably utilize this and kind of make it not really a career, but just a way that I can make money and get myself out of Pacolet, South Carolina,’ was the goal. And so that’s what I did,” Hilton said.
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Today, Hilton categorizes his music as pop dance, but he described the work earlier in his career as more grungy electronic.
“I liked that whole early Luciana, Myspace sound where everything’s gritty with high-energy dance beats,” he said. “But I kind of grew out of that pretty fast because I wanted my music to sound legit and I wanted my voice to be better produced.”
Brandon Hilton’s debut album Dirty On The Dancefloor charted #11 on Hot Topic/Shockhound’s most downloaded albums of 2010.