A new day a new hustle.
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I see this ending up somewhere between a farce because everyone knows he isn't sober to an outright disaster with him showing up all kinds of fucked. Celebrity sobriety stuff is a scam in and of itself.
This reminds me of a year or two ago when Johnny Manziel was making the rounds on some different sports related podcasts. He was an award winning college football player who was drafted to the NFL in the first round as a quarterback. He pissed away a decade of hard work and a career worth millions, possibly tens to hundreds of millions, over drugs and alcohol.
The interview went a little different than you'd expect where he wasn't really contrite about how he acted or extolled the virtues of sobriety. His outlook boiled down to he is who he is, not going to shy away from his past, yadda yadda. At the end of the interview he said the hosts should join them at the bar in Texas he just opened up with his friends the next time they were down.
The hosts were a bit miffed as the interview was mostly about how hard the NFL was, how the party lifestyle sank his career, and how immature he was. Johnny hadn't actually addressed his sobriety directly. They discussed afterwards how it didn't seem like a great idea to run a bar as a guy like Johnny who had to battle his demons to get his life back on track.
Well, it turns out Johnny hadn't gotten things together. A quick search by them found that he'd been a lot more candid on some other podcasts with less reach. He was still drinking and partying and seems to have just skirted around that because of the platform. That was who he unapologetically was.
Johnny just wanted some attention and to promote his new bar and was fine letting people think he'd turned his life around.